Marketing Research Analyst 2

AAA • Coppell, TX

5d

About The Position

As a Marketing Research Analyst in the eBusiness Department, you will support marketing and digital operations across the AAA organization, focusing on digital member experience and service quality. You will use data and technical expertise to identify insights, communicate actionable recommendations, create dashboards and reports, and work directly with stakeholders.

The role involves working with multiple types of data and tools, including Voice of Customer (VoC), customer satisfaction (CSAT), survey, and digital behavior data. You will identify trends and issues affecting digital channels and recommend improvements. You will also use AI tools to work efficiently and surface insights, while checking outputs for accuracy.

Auto Club Enterprises is the largest club within the national AAA federation, with nearly 17,000 employees in 24 states serving more than 18 million members. The organization describes its culture as one that brings together and supports different cultures, backgrounds, personalities, and strengths. AAA is an Equal Opportunity Employer and participates in E-Verify.

Requirements

• Bachelor of Science or Bachelor of Arts degree in marketing, or equivalent experience.
• Experience using web-based analytics tools such as Adobe Analytics or Google Analytics.
• Experience analyzing VoC, CSAT, survey, or customer feedback data to drive improvements.
• Comfort using AI tools in analytical work and sound judgment in validating results.
• Strong time-management and organizational skills, with attention to detail.
• Strong verbal and written communication skills, logical thinking, and the ability to communicate clearly and effectively with executives and other stakeholders.

Nice To Haves

• Strong experience as an online marketing analyst.
• Relevant experience in digital marketing, database marketing, and/or data analytics.
• Knowledge or use of statistics, statistical modeling, database management, data interpretation, and/or data science.
• Experience with Quantum Metric or a similar tool.
• Tableau experience.
• Familiarity with Jira and Confluence for tracking member-impacting issues.

Responsibilities

• Provide analytics reporting, analysis, and recommendations for various product lines.
• Develop analytics dashboards using tools such as Adobe Analytics, Tableau, and Excel.
• Conduct deep dives and segmentation analyses using various data sources and tools.
• Analyze VoC, CSAT, survey, customer feedback, and digital behavior data to identify trends, friction points, and issues affecting digital channels.
• Work with marketing, engineering, system reliability, big data, and product teams.
• Partner with system reliability, product, and engineering teams to validate issues with data, help triage potential bugs, and confirm fixes after release.
• Support enterprise outage and incident reviews by analyzing member impact and post-incident trends.
• Recommend and implement data-driven solutions that produce measurable results.
• Present analysis and data-driven recommendations to stakeholders, including managers, executives, and agencies, using storytelling and visualizations.
• Provide insights and recommendations for website and mobile app optimization based on member behavior.
• Track member-impacting issues through resolution using Jira and Confluence.
• Use AI tools to summarize member feedback, detect themes, and automate recurring reporting, validating outputs for accuracy.
• Manage multiple projects and deadlines.

Benefits

• Medical, dental, and vision coverage.
• 401(k) savings plan with company match and pension.
• Tuition assistance.
• Floating holidays and PTO for community volunteer programs.
• Paid parental leave.
• Wellness programs.
• Employee discounts on membership, insurance, travel, entertainment, services, and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level