Marketing Representative

EquipmentShare • St. Louis, MO

8d • Onsite

About The Position

EquipmentShare is hiring a Marketing Representative at its Corporate Headquarters in Columbia, Missouri. The role drives growth for the Vehicle Solutions division through multi-channel marketing campaigns, social media management, creative content development, and digital advertising. The representative independently manages campaigns across Facebook, Instagram, LinkedIn, and YouTube, including content creation, audience targeting, paid advertising, and performance optimization. The position requires hands-on experience with Meta Ads Manager, proficiency with creative software such as Canva and Adobe Creative Cloud, and the ability to develop original marketing concepts and engaging visual content.

The position also supports marketing operations, including CRM management, customer attribution, lead generation, and acquisition funnels; cultivates strategic partnerships; and supports business development initiatives. AI-powered tools are used to enhance content creation, graphic design, video production, marketing automation, and workflow efficiency. The role works collaboratively across departments and with the broader marketing team on growth initiatives.

Requirements

• High school diploma or equivalent.
• Bachelor's degree in marketing or relevant experience.
• At least 3 years of experience in marketing, sales, or digital media.
• Strong understanding of Facebook, Instagram, LinkedIn, and YouTube.
• Proficiency with marketing and creative tools, such as design software, Meta Business Suite, and CRM platforms.
• Excellent written and verbal communication skills.
• Ability to collaborate across departments and implement data-driven marketing strategies.
• Ability to work collaboratively with a cross-functional marketing team on future growth initiatives.

Nice To Haves

• Hands-on experience with Meta Ads Manager.
• Proficiency with Canva and Adobe Creative Cloud.
• Experience with acquisition-funnel tools such as Unbounce and Jotform.
• Understanding of digital marketing strategies, social media algorithms, creative production, and data-driven campaign optimization.

Responsibilities

• Plan and execute multi-channel campaigns, manage budgets, conduct A/B testing, and track performance KPIs to optimize ROI.
• Lead end-to-end production of digital and print marketing collateral, including photography, videography, graphic design, vehicle wraps, and signage; use AI-assisted workflows to improve production efficiency.
• Manage the digital presence across Facebook, Instagram, LinkedIn, and YouTube; develop content strategies, lead community management, and monitor performance analytics.
• Oversee CRM input, customer attribution, and sales data reconciliation.
• Build and maintain customer acquisition funnels, including tools such as Unbounce and Jotform, and support SMS marketing efforts.
• Cultivate and manage strategic partnerships, including industry influencers and media organizations, and represent the company at networking and expansion events.
• Collaborate with the broader team on regional Meta advertising structure, process development, and paid media growth initiatives.
• Use AI-powered tools to support content creation, graphic design, video production, marketing automation, and workflow efficiency.

Benefits

• Full medical, dental, and vision coverage for full-time employees
• Generous PTO and paid holidays
• 401(k) with company match
• Gym membership stipend
• Wellness programs with opportunities to earn PTO and prizes
• Company events and quarterly team activities
• 16 hours of paid volunteer time per year
• Career advancement, leadership training, and professional development opportunities
• Competitive compensation

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level