Marketing Renewal Associate

Lenovo•Morrisville, NC

10h•$86,800 - $133,055

About The Position

The Marketing Renewal Associate will own the renewal and retention strategy for Lenovo Software Marketplace subscription customers. The role focuses on growing renewal revenue, reducing preventable churn, and providing a clear, trusted customer experience from purchase through renewal. The position works with Marketing, Product, Analytics, Operations, Finance, Customer Support, and software partners to translate customer, subscription, and engagement insights into measurable lifecycle programs. The role owns the end-to-end renewal operating model across Marketplace subscriptions, including renewal journeys, eligibility rules, communications, offers, payment recovery, and reporting. It develops segmented renewal strategies and lifecycle campaigns, establishes performance metrics, analyzes churn and customer friction, and collaborates across teams and partners to improve subscription experiences and commercial outcomes. It also leads testing and maintains a forward-looking renewal calendar while communicating performance, risks, decisions, and opportunities to stakeholders.

Requirements

At least 7 years of experience in retention, renewal management, lifecycle marketing, subscription commerce, customer success, or a related commercial role.
Bachelor’s degree required.

Nice To Haves

MBA or relevant advanced degree.
Experience managing renewal or retention programs for recurring-revenue products, preferably in a SaaS, software, digital marketplace, or e-commerce environment.
Experience taking a conceptual vision through structured planning to execution.
Ability to simplify complex problems and translate analysis into clear decisions and actions.
Strong analytical skills and experience using customer, subscription, and campaign data to identify opportunities and measure impact.
Strong communication skills, including the ability to present information appropriately to diverse audiences.
Strong internal partner management skills and the ability to encourage and motivate others.
Ability to work as a teammate in a dynamic, global environment.
Strong organization and project management skills, with the ability to prioritize effectively.

Responsibilities

Own the end-to-end renewal operating model for Marketplace subscriptions, including annual and monthly renewal journeys, eligibility rules, communications, offers, payment recovery, and reporting.
Develop and optimize segmented renewal strategies using product, subscription term, tenure, purchase history, customer behavior, device, market, and other available signals.
Create and execute lifecycle campaigns across email, on-device experiences, Marketplace, and account management touchpoints to drive activation, renewal, upgrade, and win-back.
Establish renewal performance metrics and partner with Analytics and Product to build dashboards measuring renewal rate, churn, retained revenue, MRR, ARPU, payment recovery, and campaign performance.
Identify churn drivers and customer friction through quantitative and qualitative analysis, and turn findings into prioritized tests and scalable improvements.
Partner with Product, Engineering, Operations, Finance, and Customer Support to improve subscription management, payment-failure recovery, cancellation flows, customer self-service, and renewal readiness.
Work with software partners to align renewal offers, value messaging, promotional funding, product communications, and performance reviews.
Lead test-and-learn plans for renewal messaging, timing, pricing, offers, landing experiences, and channel mix, applying results to improve customer outcomes and revenue performance.
Maintain a forward-looking renewal calendar and communicate risks, performance, decisions, and opportunities to functional and executive stakeholders.