Job 2933 Marketing, Recruitment, and Retention Specialist V

Arizona Department of Administration • Phoenix, AZ

6d • $60,621 • Hybrid

About The Position

CASA of Arizona and its volunteers have been advocating for abused and neglected children in Arizona for over 40 years and have served over 30,000 children. In Arizona, there are 15 county CASA (Court Appointed Special Advocates) offices administered through the Dependent Children's Services Division of the Arizona Supreme Court Administrative Office of the Courts.

This position is responsible for working with Arizona’s 15 county programs to recruit CASA volunteer applicants and improve volunteer retention. This is accomplished through CASA of Arizona marketing initiatives and support of local program communications, media relations, community outreach and related recruitment efforts. Utilizing marketing and outreach data and goals from county-specific reports, this position will also develop and maintain a comprehensive statewide strategic recruitment plan. This includes specific recruiting and retention goals, as well as collaboration with and assistance to local county offices and community partners on joint marketing efforts to raise awareness, recruit and retain a diverse CASA volunteer base.

This position’s essential functions include collaborating with county CASA programs to develop and maintain comprehensive written diversity, recruitment, and retention plans; statewide marketing of the CASA program; developing, updating, and analyzing marketing and communication goals outlined in the state office strategic plan and assist county offices with local marketing and media plans; creation and distribution of information pamphlets, brochures, press releases, and audio-visual programs; produce organizational communications including quarterly newsletters, social media content, news releases, and marketing materials; and work closely, under the supervision of the program manager, with local print and electronic media on CASA-related news stories, editorials, and other issues; act as a liaison to the community and various stakeholders; travel statewide and participate in outreach events and assist with county outreach programs; establish and maintain effective working relationships with court personnel, state and county agencies, national organizations and the general public.

Additional responsibilities include performing surveys and assessments of CASA satisfaction, and of marketing program effectiveness, and make recommendations for changes; act as liaison with external printers and other vendors; and participate as a member of community group planning efforts. This position may also be called upon to assist with recruiting efforts for the Foster Care Review Board.

This position may be eligible for a hybrid-telework schedule once the employee has completed three (3) months of employment and has sufficiently proven their ability to perform assigned tasks.

Public Service Loan Forgiveness (PSLF) Program qualified employer.

Requirements

• Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field, and a minimum of three years’ of responsible community relations, marketing, or media and public relations experience. Directly related experience may substitute for the degree requirement.
• Superior verbal and written communication and presentation skills
• Superior writing, editing, and publication skills
• Excellent interpersonal and group communication skills
• Ability to effectively work with others at many different levels of an organization
• Professional experience applying principles of public relations and marketing
• Excellent project management experience and the ability to direct several projects simultaneously
• Ability to develop and implement a comprehensive community outreach program
• Currently authorized to work in the United States on a full-time basis

Nice To Haves

• Knowledge of the Arizona Judiciary, court operations and structure
• Experience working with print and electronic media
• Desktop publishing software knowledge
• Knowledge of strategic social media planning

Responsibilities

• Collaborating with county CASA programs to develop and maintain comprehensive written diversity, recruitment, and retention plans
• Statewide marketing of the CASA program
• Developing, updating, and analyzing marketing and communication goals outlined in the state office strategic plan and assist county offices with local marketing and media plans
• Creation and distribution of information pamphlets, brochures, press releases, and audio-visual programs
• Produce organizational communications including quarterly newsletters, social media content, news releases, and marketing materials
• Work closely, under the supervision of the program manager, with local print and electronic media on CASA-related news stories, editorials, and other issues
• Act as a liaison to the community and various stakeholders
• Travel statewide and participate in outreach events and assist with county outreach programs
• Establish and maintain effective working relationships with court personnel, state and county agencies, national organizations and the general public
• Performing surveys and assessments of CASA satisfaction, and of marketing program effectiveness, and make recommendations for changes
• Act as liaison with external printers and other vendors
• Participate as a member of community group planning efforts
• Assist with recruiting efforts for the Foster Care Review Board

Benefits

• Accrued vacation pay and sick leave
• 10 paid holidays per year
• Health and dental insurance
• Retirement plan
• Life insurance and long-term disability insurance
• Optional employee benefits include short-term disability insurance, deferred compensation plans, and supplemental life insurance
• Option of a full-time or part-time remote work schedule
• Public Service Loan Forgiveness (PSLF) Program qualified employer

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level