Recruitment Marketing Specialist

Bass Pro Shops•Springfield, MO

1d•Onsite

About The Position

At Bass Pro Shops, our Outfitters bring our mission to life every day. As a Recruitment Marketing Specialist, you’ll help tell that story through engaging content, creative campaigns, and candidate‑first experiences that attract top talent and build lasting connections. In this role, you’ll partner closely with the Sr. Manager of Talent Acquisition & Programs to support employer branding and hiring goals—showcasing what makes Bass Pro Shops a place where careers thrive, values matter, and passion meets purpose. If you’re creative, curious, and energized by storytelling, branding, and people, this is an opportunity to build a strong foundation in recruitment marketing while making a real impact.

Requirements

Bachelor’s degree in Marketing, Communications, Human Resources, or a related field preferred
Internship, co‑op, or early career experience (or up to 2 years of professional experience) in recruitment marketing, marketing, social media, content creation, digital marketing, brand marketing, PR, or communications
Familiarity with ATS platforms (Workday preferred); Phenom People experience is a plus
Understanding of social media and email marketing strategies and best practices
Strong writing, editing, and storytelling abilities
Clear verbal and written communication skills with the ability to connect with diverse audiences
Solid organizational and project management skills
Interest in using data and metrics to understand what’s working
Strong attention to detail and deadlines
Ability to adapt, prioritize, and manage multiple projects in a fast‑paced environment

Responsibilities

Build & Elevate Our Employer Brand: Partner with internal teams to design and develop recruitment marketing assets that position Bass Pro Shops as an employer of choice
Create engaging, on‑brand content to support hiring needs, business growth, and targeted candidate audiences
Collaborate with internal teams and external partners to bring recruitment marketing initiatives to life across channels, platforms, and our external careers site
Create Meaningful Candidate Experiences: Collaborate with internal partners to design and produce materials that support the candidate journey from first touch to hire
Assist with content creation and updates for the Bass Pro Shops Careers Page
Support job posting campaigns that improve visibility, engagement, and applicant flow
Measure What Matters: Support tracking and reporting on recruitment marketing performance, projects, and content effectiveness
Share insights that help inform future campaigns, messaging, and channel strategies
Take on other duties as assigned to support the success of the Recruitment and Talent Attraction team