Content & Retention Marketing Specialist

Nani Swimwear • Hyde Park, UT

5d

About The Position

The Retention Marketing Specialist is responsible for increasing customer loyalty, repeat purchases, and long-term customer value through lifecycle marketing, organic content, and brand storytelling. This role owns email and SMS marketing strategy, customer retention initiatives, loyalty communications, SEO content, and organic traffic growth.
The ideal candidate is equal parts strategist, storyteller, and analyst; someone who understands how to build meaningful customer relationships while driving measurable business results.
This is a role for someone who loves to write, thrives in a fast-moving ecommerce environment, and wants to own meaningful channels end-to-end. You won't manage a team, but you will manage a lot! Content calendars, automation flows, SEO strategy, and customer communication across the full lifecycle.

Requirements

• 2-4 years of experience in lifecycle marketing, retention marketing, CRM marketing, content marketing, or ecommerce marketing
• Strong copywriting and storytelling abilities
• Experience creating SEO-focused content and growing organic traffic
• Strong analytical skills and ability to interpret customer and campaign data
• Organized, self-directed, and able to manage multiple content streams at once

Nice To Haves

• Experience with Shopify, Klaviyo, Google Analytics, Triple Whale, or similar ecommerce platforms
• Experience managing loyalty or rewards programs
• Knowledge of SEO best practices and keyword research
• Experience developing blog, Pinterest, or organic content strategies
• Background in consumer products, apparel, lifestyle, or ecommerce brands

Responsibilities

• Write, build, and send all email and SMS campaigns using Klaviyo
• Build and optimize automated lifecycle flows, abandoned cart, browse abandonment, post-purchase, win-back, and retention flows
• Write promotional, seasonal, and product launch messaging that sounds like Nani
• Segment audiences and tailor messaging to different customer groups
• Use AI writing tools to draft, iterate, and scale content output
• Manage loyalty, VIP, and customer retention communication strategies
• Create campaigns that bring customers back.
• Support post-purchase experience with thoughtful, brand-consistent messaging
• Own blog strategy, editorial planning, and content creation
• Develop and manage Pinterest content strategy and scheduling
• Optimize product pages, collection pages, and website content for search visibility
• Identify keyword opportunities and build a content calendar around them
• Write campaign, product launch, and website copy that brings the Nani brand to life
• Develop seasonal narratives and storytelling angles in collaboration with the social and creative teams
• Maintain a consistent brand voice across all customer touchpoints
• Analyze customer feedback and behavioral data to identify opportunities and improve messaging, content, and retention strategies
• Monitor campaign performance and recommend optimizations
• Report on retention, engagement, and organic growth metrics

Benefits

• opportunity to make a meaningful impact
• contribute new ideas
• help shape the future of a growing women-owned brand
• contributions matter
• teammates genuinely care

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed