Marketing & Publicity Manager

Schiffer Publishing•Atglen, PA

About The Position

The Marketing and Publicity Director is responsible for developing and implementing strategic marketing and publicity initiatives and leading the marketing team to promote our diverse catalog of books to our readers and partners. This role requires a dynamic individual with a creative mindset, strong leadership skills, and an understanding of the publishing industry.

Requirements

Bachelor's Degree
Minimum 5+ years of book marketing experience
Strong leadership and team motivation skills, coupled with strategic thinking and creativity in marketing initiatives.
In-depth knowledge of consumer and retail advertising on Amazon and Meta is essential.
Proficiency in data and analytics; ability to leverage data as a crucial decision-making tool.
Confident decision-maker, capable of acting independently or with minimal feedback.
Strong problem-solving skills, with the ability to constructively level-set expectations.
Understanding of ROI and KPI metrics for informed project and resource allocation.
Sense of humor and ability to maintain a positive work environment while staying focused on tasks.

Responsibilities

Develop and execute comprehensive trade and special markets (B2B) and consumer-focused (B2C) strategies that align with the company, imprints, and publication goals and enhance the visibility of our publications.
Utilize tools and technologies, including AI, for greatest efficiency and quality of marketing engagement.
Oversee departmental budgets for marketing and publicist spend, advertising, marketing coop, subscriptions, trade shows, and all related activities and relationships.
Lead the planning and execution of integrated marketing and publicity campaigns across various channels, including digital marketing, social media, email, advertising, and traditional media.
Develop strategies for efficient author care; leverage author platforms effectively in marketing and publicity campaigns.
Develop title marketing leveling of titles, positioning, and execution oversight of title marketing plans: Develop title marketing plans across imprints with the team.
Ensure relevance, Consumer Audience Growth and Engagement: Manage consumer advertising on Amazon, Meta and Google.
Drive list acquisition and growth through strategic partnerships, advertising campaigns, and content marketing.
Manage and develop the email marketing programs for B2B and B2C engagement, list segmentation, growth, and interaction.
Build and maintain strong relationships with media outlets, journalists, and influencers to secure coverage and reviews for our books.
Utilize consumer data, engagement metrics, and retail analytics to inform decisions about front- and blacklist promotions.
Oversee and direct the creations of on brand marketing customer facing collateral: digital design assets, postcards, social graphics, ads, A+ content, catalogs, flyers.
Data support for positioning and discoverability: Optimize ONIX and title related data, key words, ect..
Work closely with Sales and Editorial teams to ensure cohesive and impactful campaigns.
Provide feedback to acquisitions, editorial and sales on title and imprint positioning.
Manage and mentor a team of 4-5 marketing and publicity professionals and freelancers, providing guidance, support, and fostering a collaborative and creative work environment.
Plan and execute trade shows, promotional events, and author engagements to enhance book visibility and connect with target audiences.