Marketing Proposal Specialist

LaBella Associates•Columbia, SC

About The Position

A Proposal Specialist supports business development for their firm segment by creating opportunity-specific marketing materials, including proposals, qualifications packages, and presentations; researching clients and prospects; and identifying promotional opportunities to reach target audiences. Applicants should include a cover letter demonstrating writing ability and a resume demonstrating graphic design ability. A portfolio of graphic design and layout experience is a plus. The role works with pursuit and technical teams to identify and pursue opportunities, develop win strategies, and produce marketing materials. It also maintains segment marketing information, researches target opportunities, supports presentation preparation and coaching, and identifies ways to promote the segment’s expertise through content, collateral, events, and advertising. Salary range: $50,000–$85,000. The specific salary offered may be influenced by factors including relevant experience, education, and work location. LaBella describes its benefits as supporting physical, mental, and financial well-being. The company states its commitment to diversity, equity, and inclusion and says applicants will be considered without regard to protected characteristics.

Requirements

Bachelor’s degree in Marketing, Communications, Graphic Design, or a similar field.
At least 3 years of experience in A/E/C marketing or business development.
Proficiency in Adobe InDesign, Microsoft Office, and CRM systems; Deltek Vantagepoint is preferred.
Travel as required to build positive working relationships with stakeholders.
Excellent time management, project management, and presentation skills.
Submit a cover letter demonstrating writing ability and a resume demonstrating graphic design ability.

Nice To Haves

A portfolio demonstrating graphic design and layout experience.
Experience with Deltek Vantagepoint.

Responsibilities

Search for requests for proposals (RFPs) in coordination with the Pursuit Manager and route them to appropriate firm audiences.
Participate in pre-proposal and pre-interview planning with technical teams to help develop and apply the established win strategy.
Coordinate, write, edit, and produce pursuit marketing materials—including qualifications packages, proposals, and presentations or interviews—with minimal oversight.
Solicit and coordinate information from subconsultants and other team members for proposal and presentation materials.
Participate in pre-interview planning and presentation rehearsals, providing coaching as necessary.
Gather, format, and maintain accurate, up-to-date segment marketing information, including staff biographies, project descriptions and statistics, and other marketing information.
Research target opportunities as directed and share relevant information with other teams as required.
Engage Content Strategists to identify opportunities for award submissions, case studies, photography, or other ways to package segment expertise.
Collaborate with the Brand Manager on standard collateral and marketing pieces for the segment’s audiences.
Identify and manage opportunities for tradeshows, industry events, speaking engagements, advertising, and sponsorships that reach the segment’s target audiences.