Marketing Programs Manager

Cerio

1d•Hybrid

About The Position

Cerio is helping build the infrastructure foundation for the next generation of AI-driven computing. We are looking for a creative, hands-on Marketing Programs Manager to build brand awareness, engage customers and partners, and support our growth through impactful marketing programs. This role can be based in Toronto, Ottawa, or Montréal. You will be responsible for event planning, marketing communications, digital marketing, content creation, and brand development, while identifying innovative ways to leverage AI and emerging technologies to increase marketing effectiveness and reach. This is an ideal role for an entrepreneurial marketer who can think strategically but also enjoys rolling up their sleeves to execute. You will work closely with Sales, Business Development, Product, and Executive Leadership to create programs that strengthen our market presence and generate meaningful customer engagement.

Requirements

Someone who is strategic, creative, energetic, and highly execution-oriented - a marketer who can develop the plan, make things happen, and measure the results
10+ years of marketing experience, ideally in B2B technology, SaaS, deep tech, clean tech, or another complex technology environment
A proven ability to translate technologies into targeted marketing with well researched buying personas and ideal customer profiles
Demonstrated experience using AI tools and leveraging AI in the marketing pipeline
Extensive experience in field marketing, event management, and digital marketing
Strong written and verbal communication skills with the ability to translate complex technology into compelling customer-focused messaging
Experience developing content and managing multiple marketing channels
Demonstrated ability to build brand awareness and support lead generation and sales objectives
Strong project management skills and the ability to manage multiple priorities in a fast-paced environment
Entrepreneurial, creative, highly organized, and comfortable working independently
Curious and enthusiastic about AI and emerging marketing technologies

Nice To Haves

Bilingual English/French is highly desirable

Responsibilities

Develop and execute field marketing and event programs, including conferences, trade shows, webinars, and customer events
Manage event logistics, sponsorships, vendors, budgets, promotional materials, and post-event follow-up
Develop compelling marketing communications, content, presentations, sales collateral, newsletters, and social media
Manage digital marketing initiatives including website, email, social media, SEO/SEM, and digital campaigns
Build brand awareness and strengthen the company's positioning within target markets
Partner with Sales to support lead generation, customer engagement, and pipeline development
Leverage AI tools to enhance content creation, market intelligence, personalization, campaign development, and marketing productivity
Track marketing performance and use data to optimize campaigns and demonstrate ROI
Ensure consistent brand messaging and visual identity across all marketing activities