Marketing Manager, Engagement, Faculty Marketing Programs

Cengage Group•Virtual US MA, MA

1d•$67,000 - $107,200

About The Position

The Marketing Manager for Engagement on the Faculty Marketing team is responsible for developing and delivering customer engagement strategies that drive product adoption, customer success, and retention across a portfolio of specialized learning solutions, including Gale, Visible Body, Spark (ELL), and other strategic products.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
5+ years experience in customer marketing, lifecycle marketing, product marketing, or engagement marketing.
Demonstrated experience developing customer communications across email, web, social media, and digital channels.
Strong project management and organizational skills with the ability to run multiple concurrent initiatives.
Excellent written and verbal communication skills with the ability to translate complex product information into customer-friendly messaging.
Experience collaborating with cross-functional teams.

Nice To Haves

Experience with marketing automation, CRM platforms, and customer engagement analytics is preferred.
A positive outlook!

Responsibilities

Serve as the engagement marketing lead for customer outreach within Specialized Learning Solutions, including Gale, Visible Body, Spark (ELL), and other strategic products and initiatives as assigned.
Lead customer messaging supporting the transition of Visible Body and Spark customers into MindTap and bringing up to date with core marketing functionality.
Coordinate with Product Managers and the Engagement Team to ensure customers receive consistent onboarding, education, and usage communications throughout the product lifecycle.
Coordinate communication plans for product launches, migrations, and other customer-impacting initiatives outside the core CLP portfolio.
Own the Gale monthly customer newsletter, including editorial planning, content development, and performance optimization.
Responsible for Gale social media strategy and execution for supported products.
Ensure Specialized Learning Solutions customer messaging is accurately reflected and integrated across the global website, Help documentation, and other digital customer resources. Will include supporting the migration of current separate customer materials into a new global website.
Maintain a regular cadence of customer communications highlighting product updates, best practices, success stories, and new capabilities.
Partner with Product Managers to translate new features, product enhancements, and critical initiatives into customer-focused messaging delivered through the most effective channels.
Ensure customer messaging is aligned across products, channels, and touchpoints while reinforcing a consistent brand voice.
Measure and optimize engagement performance using customer and campaign metrics to continuously improve lifecycle programs.