Marketing & Digital Engagement Manager

KEY TO CHANGE • Renton, WA

2h • $35 - $38 • Onsite

About The Position

The Marketing & Digital Engagement Manager leads Key to Change's day-to-day marketing, digital advertising, social media, website, SEO, visual brand, and multimedia content efforts. This is not simply a social media or content manager position. We are looking for someone who understands how great marketing works: how to capture attention, tell compelling stories, understand audience behavior, build trust, and move people from awareness to action.

The ideal candidate is both creative and analytical. They can develop a compelling campaign concept, collaborate with a content creator on video, create strong visual materials, manage digital advertising, improve a webpage for search and conversion, and use data to determine what should happen next.

This is an experienced, hands-on manager role, not an entry-level or early-career position. The successful candidate will arrive with the professional expertise necessary to independently manage the day-to-day marketing function while collaborating with leadership on organizational strategy and priorities.

The Marketing & Digital Engagement Manager works closely with the Communications & Development Manager, program staff, leadership, and creative partners to grow Key to Change's visibility and attract prospective students, families, donors, supporters, and community partners. Every prospective student who discovers our programs, parent who considers enrolling their child, donor who learns about our impact, and community member who encounters our work begins with an experience of the Key to Change brand. This position helps shape that experience and creates pathways that move people from awareness to engagement and action.

Requirements

• Bachelor's degree from an accredited college or university in marketing, communications, advertising, public relations, business, design, or a related field.
• Minimum of 5 years of progressively responsible professional experience in marketing, digital marketing, advertising, brand management, content marketing, e-commerce, communications, or a related field.
• Demonstrated experience managing significant marketing initiatives from strategy and concept through execution, measurement, and optimization.
• Demonstrated success generating measurable outcomes such as customer acquisition, enrollment, qualified leads, donations, registrations, or sales.
• Experience with paid digital advertising, social media, websites, digital analytics, and a strong working knowledge of SEO.
• Strong writing, editing, visual judgment, and demonstrated graphic design capabilities.
• Experience developing creative concepts for video, photography, advertising, or multimedia campaigns.
• Ability to interpret campaign data and make decisions based on performance.
• Experience managing budgets, vendors, contractors, timelines, and competing priorities with limited day-to-day supervision.
• Excellent project management, organizational, interpersonal, and collaborative skills.
• Valid driver’s license and reliable transportation for occasional travel to Key to Change programs, events, schools, and community activities.

Nice To Haves

• Experience with nonprofit organizations, education, arts and culture, youth development, Google Ads, Meta Ads Manager, Google Analytics, Google Search Console, WordPress, Mailchimp, Salesforce, photography, video, and conversion testing is a plus.

Responsibilities

• Implement Key to Change's marketing strategy across digital and traditional channels.
• Translate organizational priorities into marketing strategies, campaigns, and measurable outcomes.
• Build campaigns that increase awareness, prospective student inquiries, enrollment, donor engagement, event participation, and community visibility.
• Understand Key to Change's audiences and develop journeys that move people from awareness to interest, engagement, and conversion.
• Apply principles of consumer behavior, including urgency, relevance, trust, social proof, personalization, and strong calls to action.
• Establish measurable campaign goals, evaluate performance, and identify opportunities to expand Key to Change's reach.
• Plan, execute, monitor, and optimize paid digital advertising across platforms such as Google, Meta, and YouTube.
• Manage advertising budgets and evaluate cost per lead, conversion rates, return on advertising spend, and other performance indicators.
• Manage Key to Change's SEO strategy, including keyword research and optimization of website pages, program descriptions, content, and metadata.
• Develop landing pages and conversion pathways for enrollment, events, fundraising campaigns, and other priorities.
• Use analytics to understand audience behavior, identify points of friction, and improve performance.
• Lead Key to Change's social media strategy and manage its presence across appropriate platforms.
• In partnership with the Communications and Development Manager establish an editorial and content calendar aligned with enrollment, fundraising, events, student accomplishments, partnerships, and major announcements.
• Write and develop engaging social media content that reflects Key to Change's voice and brand.
• Create concepts for short-form video, advertisements, student stories, interviews, reels, photography, and other multimedia content.
• Work closely with Key to Change's content creator to plan shoots, develop concepts, identify stories, and turn content into compelling marketing assets.
• Monitor engagement and audience behavior and use those insights to continually improve strategy.
• Oversee the day-to-day content and marketing performance of the Key to Change website.
• Create and update webpages, landing pages, program information, calls to action, images, and other content.
• Ensure the website remains accurate, visually compelling, easy to navigate, and responsive to the needs of prospective students, parents, donors, and community members.
• Use website analytics and conversion data to identify and implement improvements.
• Maintain and strengthen Key to Change's visual identity across digital and print materials.
• Design or oversee the creation of advertisements, digital graphics, flyers, promotional materials, presentations, signage, and campaign assets.
• Develop creative concepts that are visually compelling and consistent with Key to Change's brand.
• Provide creative direction to photographers, videographers, content creators, designers, animators, and other contractors as needed.
• Lead the creative development and ongoing use of Presto, Key to Change's new animated character, as a distinctive part of the organization's public-facing brand.
• Develop concepts, scripts, storyboards, and campaigns featuring Presto for major announcements, student recruitment, program education, and organizational storytelling.
• Coordinate with animators, content creators, and other creative partners to produce Presto content.
• Work closely with the Communications & Development Manager to ensure marketing supports fundraising, donor engagement, enrollment, and organizational communications.
• Coordinate marketing campaigns with email, fundraising, website, and CRM strategies.
• Work with program staff to identify compelling student stories, accomplishments, recruitment needs, and upcoming opportunities.
• Participate in organization-wide planning for major campaigns, events, and announcements.

Benefits

• Medical coverage through an Individual Coverage Health Reimbursement Arrangement (ICHRA)
• Dental and vision insurance
• Retirement plan
• 401(k) matching
• Competitive salary
• Flexible schedule
• Paid time off
• Training & development

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level