Marketing Program Manager
About The Position
The Marketing Programs Manager is a key member of the Marketing team responsible for leading the strategy, planning, and execution of outreach, engagement and event campaigns for providers, patients, alumni, and partners. This role ensures that all communications are timely, accurate, and effective, supporting growth, engagement, and access to care. This is a hands-on role that blends program management, campaign execution, and cross-functional coordination. The Marketing Programs Manager works closely with clinical leadership, business development, and internal marketing specialists to bring campaigns and initiatives to life and serves as a central hub for organizational communication efforts.
Requirements
- Bachelor’s degree in business or other related field
- 5–8 years of experience in marketing programs, campaign management, or event marketing
- Experience developing and executing email marketing campaigns and managing marketing calendars
- Experience working with Salesforce (or similar CRM), Marketing Cloud (or similar marketing automation platform), and event platforms
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Excellent writing and editing skills across diverse audiences
- Proven ability to work cross-functionally with multiple stakeholders
- Strong program and project management skills
- Data-driven mindset with the ability to analyze and optimize campaign performance
- Clear and effective communication skills
- High attention to detail and accuracy
- Collaborative and adaptable work style
- Proficiency with marketing platforms, CRM systems, and Microsoft Office Suite or related tools
Nice To Haves
- Experience in healthcare services, behavioral health, or health tech
- Experience supporting both B2B (providers/partners) and B2C (patients) audiences
Responsibilities
- Plan and manage integrated marketing programs focused on nurture campaigns, e-newsletters, and events
- Own and maintain the organization-wide marketing calendar in collaboration with cross-functional stakeholders
- Coordinate campaign timelines, deliverables, and stakeholder inputs
- Ensure adherence to Responsible-Accountable-Consulted-Informed (RACI) framework and Standard Operating Procedures (SOPs)
- Establish tracking and reporting mechanisms for these campaigns to drive qualified leads and meet target customer acquisition cost (CAC) goals
- Manage development, distribution, and performance tracking of newsletters, event invitations, nurture campaigns, and ad hoc communications
- Utilize platforms such as Marketing Cloud, CE-Go, and Evite to execute campaigns
- Monitor campaign performance and optimize based on data insights
- Partner with Business Development, Operations, and Clinical teams to plan and promote virtual and in-person events
- Manage event promotion timelines, invitations, and communications materials
- Ensure all event-related communications are accurate, compelling, and aligned with brand standards
- Serve as the central liaison between Marketing, Clinical, and Business Development teams
- Ensure all communications are aligned with brand standards and broader marketing strategy
- Supervise and provide direction to 1–2 team members and/or contractors
- Support prioritization, feedback, and execution to ensure high-quality deliverables
- Other duties as assigned by supervisor.
Benefits
- Medical, dental, and vision insurance
- Life and disability coverage
- Retirement plan
- Paid sick, time off, and holidays
- Employee Assistance Program
- Professional development opportunities
- Other company - sponsored wellness or support programs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
