Web Marketing Program Manager (Contract)

Sia•San Francisco, CA

3d•$70 - $75•Hybrid

About The Position

As a Web Program Manager, you'll serve as a trusted partner to enterprise technology clients, helping orchestrate complex web programs that span multiple initiatives, products, and stakeholder groups. You'll work across marketing, product, design, engineering, analytics, and business teams to align priorities, drive execution, and advance strategic web objectives. By bringing clarity to priorities, dependencies, and opportunities, you'll help clients operate more effectively and make smarter decisions about their web investments. Your work will improve how programs are planned, prioritized, executed, and optimized—ultimately driving stronger customer experiences and business outcomes.

Requirements

5–8 years of experience in web marketing, digital marketing, web strategy, web program management, consulting, agency, or related roles
Proven experience managing complex, cross-functional web initiatives from planning through launch
Experience developing project briefs, timelines, requirements, stakeholder communication plans, and implementation strategies
Strong understanding of how web supports the full marketing funnel, including acquisition, engagement, conversion, and retention
Demonstrated experience with: Landing page strategy, SEO fundamentals and optimization, Content strategy and information architecture, User journeys and conversion best practices, Website governance and operational processes, Web analytics and performance measurement
Experience using data and insights to inform recommendations, prioritization decisions, and optimization opportunities
Strong project and program management skills, including prioritization, dependency management, stakeholder communication, and risk mitigation
Experience collaborating cross-functionally with marketing, product marketing, design, engineering, analytics, legal, and brand teams
Ability to independently navigate ambiguity, make recommendations, and drive initiatives to completion
Bachelor's degree required

Nice To Haves

Experience in consulting, agency, or other fast-paced, highly matrixed environments preferred
Familiarity with SEO basics and how they integrate into web content workflows
Consumer hardware, e-commerce, or devices web marketing background
Experience with project management tools
Content strategy experience (educational guides, product exploration, editorial calendars)
Agency coordination experience

Responsibilities

Own the intake, planning, prioritization, and delivery of web initiatives across a consumer marketing website
Independently drive projects from intake through launch, including development of project briefs, requirements, timelines, stakeholder communications, and launch plans
Lead cross-functional teams consisting of product marketing, design, engineering, analytics, SEO, legal, brand, and other stakeholders to successfully deliver initiatives
Manage multiple concurrent workstreams while balancing competing priorities, dependencies, and evolving business needs
Partner closely with the Consumer Marketing Web Lead to align on roadmap priorities, resourcing, tradeoffs, and strategic direction
Identify risks, dependencies, and blockers early and proactively drive resolution
Continuously identify opportunities to improve site performance, user experience, operational efficiency, content effectiveness, SEO, and overall web program maturity
Proactively surface risks, gaps, inefficiencies, and emerging opportunities, bringing forward recommendations and proposed solutions
Conduct audits, analyses, and research to inform optimization opportunities and future roadmap investments
Drive process improvements that improve scalability, execution quality, and stakeholder experience
Apply web best practices and strategic thinking to both new initiatives and existing site experiences
Establish and refine operational processes, documentation, and governance frameworks that support a growing web program
Translate marketing and business objectives into actionable web recommendations and project plans
Evaluate requests through the lens of business impact, user experience, technical feasibility, SEO, analytics, brand standards, and long-term site health
Contribute to roadmap planning and prioritization discussions by identifying high-impact opportunities and recommending tradeoffs when necessary
Ensure web initiatives support broader marketing goals and customer journey objectives
Partner with stakeholders to define success metrics and measurement approaches for key initiatives
Serve as the primary point of contact for assigned initiatives, driving alignment across stakeholders and maintaining momentum throughout the project lifecycle
Consolidate feedback, facilitate decision-making, and communicate recommendations, risks, dependencies, and progress clearly
Escalate strategic decisions, roadmap shifts, and major risks to the Consumer Marketing Web Lead when appropriate
Lead recurring project communications, stakeholder reviews, and status updates
Build strong relationships across stakeholder groups while effectively navigating competing priorities and perspectives
Use data and performance insights to inform recommendations, prioritization decisions, and optimization opportunities
Monitor key performance indicators and identify trends, risks, and areas for improvement
Partner with analytics stakeholders to develop reporting, measurement frameworks, and performance reviews
Communicate performance outcomes, insights, and recommendations to stakeholders and leadership
Translate performance data into actionable next steps and roadmap opportunities