Marketing Web Developer

YPM, Inc.•Irvine, CA

2d•$100,000 - $110,000•Onsite

About The Position

YPM is seeking a detail-oriented Marketing Web Developer to join our Digital team. This role is ideal for a developer with 3+ years of experience who enjoys building, maintaining, testing, and optimizing websites while supporting SEO, analytics, and marketing technology initiatives. You'll work across website development, QA, technical SEO, analytics implementation, and ongoing website operations for a variety of client websites. The ideal candidate has experience with WordPress and other CMS platforms, front-end development, website troubleshooting, and integrating CRMs with digital marketing systems. Working closely with developers, designers, project managers, SEO specialists, and digital marketing teams, you'll help ensure websites are accessible, accurate, measurable, high-performing, and optimized for users and search engines.

Requirements

3+ years of professional web development experience.
Experience building and maintaining production websites (agency experience preferred).
Proficiency with WordPress and familiarity with other CMS platforms.
Strong knowledge of HTML5, CSS3, JavaScript, responsive design, and PHP.
Experience with Git or other version control systems.
Ability to troubleshoot website issues and debug code.
Familiarity with website analytics, tracking, and marketing technology integrations.
Strong attention to detail, organization, communication, and the ability to manage multiple projects.

Nice To Haves

Experience with Web Development Lighthouse and PageSpeed Insights
Advanced Custom Fields (ACF)
WCAG accessibility
React or Vue
Sass/SCSS
Basic Linux/server administration
Website security
Google Tag Manager (including Server Side setups) and GA4 implementation
Conversion/Lead tracking for Google Ads, Meta, and other platforms
Data-layer planning and implementation
Consent-management platforms and consent mode
UTM capture, source attribution and hidden form fields
Call-tracking and dynamic-number-insertion integrations
Webhooks, Zapier/Make and server-side integrations
Troubleshooting tracking with browser developer tools and network requests
Salesforce, HubSpot, or other CRM platforms integrations

Responsibilities

Build, maintain, and update responsive websites using HTML, CSS, JavaScript, PHP, ASP.NET, WordPress, and other CMS platforms and frameworks.
Develop pages and features from approved designs and specifications.
Customize templates, plugins, and CMS functionality.
Troubleshoot front-end and back-end issues and implement enhancements.
Write clean, maintainable code and participate in code reviews.
Collaborate with senior developers on larger projects.
Perform QA for website launches, updates, and enhancements.
Test functionality, responsiveness, accessibility (WCAG), browser compatibility, forms, tracking, and integrations.
Document, reproduce, and validate bug fixes before deployment.
Maintain QA documentation and support regression testing.
Implement technical SEO recommendations, including metadata, headings, image attributes, internal links, redirects, schema markup, and Core Web Vitals improvements.
Identify and resolve technical issues affecting website performance, usability, or search visibility.
Implement and maintain Google Tag Manager, GA4, conversion tracking, consent management, and CRM/marketing platform integrations.
Support data-layer implementation, UTM tracking, call tracking, webhooks, and automation tools (Zapier, n8n, etc.).
Troubleshoot tracking issues and validate analytics after launches and deployments.
Update website content, pages, forms, and media across WordPress and other CMS platforms.
Support ongoing website maintenance across multiple client accounts.
Communicate project updates and collaborate with internal teams to maintain website quality and consistency.