Marketing Program Manager

Alorica • Montreal, QC

1d • CA$41,080 • Remote

About The Position

At Alorica, we exist to make lives better…one interaction at a time by creating insanely great customer experiences. We’re looking for a talented Demand Generation Marketing Manager to join our growing marketing team and bring a passion for connecting buyers and brands. In this role you will be responsible for developing the vision and enablement of integrated marketing and sales initiatives, while providing technical expertise and guidance related to lead journey flows. This will mean making recommendations for continual improvements to the customer lifecycle journey across account-based marketing, vertical, and brand campaigns. As a team player, it will also mean working collaboratively with Creative, Marketing Managers, IT, and Internal Clients to collaborate, identify, design, and implement effective, engaging solutions.

Requirements

• Demand Generation Marketing Manager experience
• Passion for connecting buyers and brands
• Experience developing the vision and enablement of integrated marketing and sales initiatives
• Technical expertise and guidance related to lead journey flows
• Experience making recommendations for continual improvements to the customer lifecycle journey across account-based marketing, vertical, and brand campaigns
• Collaborative approach to working with Creative, Marketing Managers, IT, and Internal Clients
• Experience in planning, coordination and execution of lead-gen and account-based marketing focused campaigns
• Experience influencing and shaping digital strategies across channels/platforms such as: paid media, account-based marketing, email marketing, lead generation & nurturing, web and social media
• Experience providing operational support to launch, track, and optimize programs
• Experience optimizing the lead management process including documentation of campaign execution, leads management, automation, and process flows
• Experience improving scoring models and lifecycle management for leads by facilitating sales handoff, prioritization, and automated nurture programs
• Knowledge of the latest digital platforms and approaches for analytics and data collection including cookie, third party pixels, etc. in compliance with local and global regulations and requirements
• Experience evaluating and recommending new tools or methodologies to enhance digital marketing capabilities

Responsibilities

• Planning, coordination and execution of lead-gen and account-based marketing focused campaigns that enable us to expand awareness of Alorica’s services and products, accelerate our segmentation strategies, dominate the digital landscape, and drive greater personalization that creates demand and fills the funnel.
• Help influence and shape our digital strategies across channels/platforms such as: paid media, account-based marketing, email marketing, lead generation & nurturing, web and social media; working cross-functionally to ensure all strategies are in support of each other.
• Provide the marketing team with the operational support to launch, track, and optimize their programs.
• Optimize the lead management process including documentation of campaign execution, leads management, automation, and process flows. Help improve scoring models and lifecycle management for leads by facilitating sales handoff, prioritization, and automated nurture programs.
• Stay up to date on the latest digital platforms and approaches for analytics and data collection including cookie, third party pixels, etc. in compliance with local and global regulations and requirements.
• Evaluate and recommend new tools or methodologies to enhance the digital marketing capabilities of the business.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed