Marketing Program Associate

FS-ISAC•Reston, VA

9d•$75,000 - $90,000•Hybrid

About The Position

The Marketing Program Associate supports the planning, coordination, execution, and evaluation of marketing programs and initiatives that drive brand awareness, member engagement, lead generation, and membership growth. The role works cross-functionally with internal teams to deliver marketing projects efficiently, on time, and in alignment with organizational goals and strategy. The position is full-time, 40 hours per week, with a hybrid schedule requiring at least two days per week in the Reston, Virginia office for employees residing in the Northern Virginia/Washington, D.C. area. Travel is 10% and may be domestic or international. The role supports campaigns and communications across multiple channels, tracks program performance, and helps promote member participation in events and collaborative initiatives. The annual salary range is $75,000–$90,000, with eligibility for a discretionary annual incentive/bonus plan.

Requirements

At least 2 years of experience in marketing, program coordination, project management, communications, or a related role.
Strong written and verbal communication skills.
Excellent organizational skills and attention to detail.
Ability to manage multiple projects, deadlines, and competing priorities.
Ability to collaborate across teams while independently managing assigned projects.

Nice To Haves

Bachelor’s degree in marketing, communications, business, or a related field.
Experience in a nonprofit, association, membership organization, cybersecurity, or technology environment.
Familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo.
Interest in cybersecurity and mission-driven collaboration.
Strong problem-solving skills and willingness to learn in a fast-paced environment.

Responsibilities

Support planning and execution of integrated marketing programs, campaigns, and initiatives across multiple channels.
Coordinate project timelines, deliverables, meetings, and follow-up activities to keep programs on schedule.
Collaborate with team members and cross-functional stakeholders on project objectives and priorities.
Maintain marketing calendars, documentation, and status reports.
Develop and distribute marketing materials, including email campaigns, presentations, newsletters, and promotional materials.
Ensure marketing materials are accurate, consistent, and aligned with brand guidelines.
Maintain accurate CRM segmentation for targeted communications by sector, region, or membership tier.
Monitor marketing program performance using KPIs such as engagement, reach, conversions, and campaign participation.
Collect, organize, and analyze campaign data to identify trends and opportunities for improvement.
Prepare reports and presentations summarizing program progress, results, and recommendations.
Maintain accurate records of campaign activities, budgets, and performance metrics.
Help ensure communications reinforce trust, confidentiality, and organizational values.
Support engagement on social media platforms.
Support marketing for global summits, regional roundtables, webinars, and working group sessions.
Draft and distribute pre-event and post-event communications.
Track registrations, attendance, and post-event engagement metrics.
Assist in driving participation in member working groups and collaborative initiatives.
Support campaigns to attract new members and increase participation across sectors and geographies.
Assist in managing inbound membership inquiries and routing them to appropriate teams.
Maintain CRM accuracy and support reporting on pipeline activity.