Marketing Portfolio Manager – Aftermarket

Finning • Edmonton, AB

2d • Onsite

About The Position

Finning is seeking a Marketing Portfolio Manager – Aftermarket to lead strategic, customer‑centric marketing initiatives that support parts and service growth across Western Canada. This role is ideal for a commercially minded marketer who thrives at the intersection of sales, service, and customer experience. You will shape portfolio strategy, partner cross‑functionally, and drive programs that improve customer outcomes and business performance.

Requirements

• A commercial mindset with demonstrated experience in revenue‑driven environments.
• Experience in sales, service, and/or parts operations or supporting teams in these areas.
• Strong stakeholder management and the ability to influence without authority.
• Proven ability to build and execute integrated marketing strategies.
• Customer‑centric approach with strong communication and collaboration skills.

Responsibilities

• Develop and execute integrated marketing plans aligned to Aftermarket revenue and growth objectives.
• Embed customer, market, and competitive insights into strategy development and campaign planning.
• Design programs that support parts adoption, service upsell, customer retention, and lifecycle value.
• Partner closely with Sales, Service Operations, Parts and Digital.
• Build strong relationships and influence stakeholders to ensure alignment and adoption of marketing priorities.
• Translate business needs into clear marketing requirements, messages, and value propositions.
• Lead multi‑channel campaign execution: digital, events, content, email, CRM, and sales enablement.
• Create briefs, guide creative development, ensure brand alignment, and oversee project delivery.
• Monitor performance metrics, report on results, and optimize tactics based on insights and feedback.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed