Marketing Performance Manager
About The Position
We are looking for a commercially minded, insight-led Marketing Effectiveness Manager to join our Brands, Marketing & Experience team. You’ll be responsible for evaluating the impact of our marketing activity across all channels: Digital, Social, CRM, and ATL. You’ll lead the development of measurement frameworks, conduct post-campaign analysis, and provide actionable insights that help shape future marketing strategies. You’ll partner with one of our customer- and product-focussed Consumer Marketing teams. You’ll work closely with our analytics, full-funnel marketing, channel and media agency teams to ensure marketing performance is continuously assessed, understood, and improved. You’ll be translating complex data into clear insights and strategic recommendations for these marketing and business collaborators. You’ll also stay on top of emerging marketing trends, tools, and benchmarks to ensure our strategies remain innovative and competitive.
Requirements
- Proven experience in a marketing performance, analytics, or insights role.
- Clear understanding of marketing metrics, measurement frameworks, attribution models, and marketing mix modelling.
- Strategic, commercial mindset with passion for data-driven decision making and the ability to communicate complex ideas with clarity.
Nice To Haves
- Experience of designing and evaluating tests and experiments across channels, post-campaign analysis and performance, scenario planning and optimisation of marketing investment.
- Proficiency in tools such as Google Analytics (GA4), Adobe Analytics, Excel, Power BI.
Responsibilities
- Evaluating the impact of marketing activity across all channels: Digital, Social, CRM, and ATL.
- Leading the development of measurement frameworks.
- Conducting post-campaign analysis.
- Providing actionable insights that help shape future marketing strategies.
- Translating complex data into clear insights and strategic recommendations for marketing and business collaborators.
- Staying on top of emerging marketing trends, tools, and benchmarks to ensure strategies remain innovative and competitive.
Benefits
- A generous pension contribution of up to 15%
- An annual performance-related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days’ holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
