Marketing Partner

Sagent•Addison, IL

1d•Onsite

About The Position

Sagent is hiring a Marketing Partner to join their team. This role is for a versatile marketing professional who can bring fresh ideas, strong execution, and a collaborative mindset. The position offers the opportunity to contribute to a wide range of marketing initiatives, including digital marketing, content, social media, sales enablement, events, and lead generation, while building experience and making a meaningful impact on the business. The Marketing Partner will lead and execute Sagent's marketing efforts to strengthen the company's brand, support revenue growth, and communicate the value of their managed IT services and IT lifecycle solutions. This role requires a well-rounded marketing professional who can balance strategy with hands-on execution across digital marketing, content, sales enablement, events, and lead generation. The Marketing Partner will oversee the development and execution of marketing programs that increase brand awareness, support sales initiatives, generate qualified leads, and position Sagent as a trusted technology partner.

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field
2–3+ years of marketing experience, preferably in B2B technology, IT services, managed services, or a related industry
Experience managing websites, digital marketing, social media, and content development
Experience supporting sales organizations and lead generation initiatives
Familiarity with CRM and marketing automation platforms
Experience with trade shows, events, or field marketing
Strong proficiency with Microsoft Office and marketing tools
Strong written and verbal communication skills
Ability to translate technical services into clear business value
Strong project management and organizational skills
Ability to manage multiple priorities in a fast-paced environment
Collaborative mindset with strong cross-functional communication skills
Analytical and results-oriented approach
Creative problem-solving and attention to detail

Nice To Haves

Experience managing external agencies or vendors is a plus

Responsibilities

Develop and execute an annual marketing plan aligned with company revenue and growth objectives.
Maintain and evolve Sagent's brand positioning, messaging, and visual identity.
Ensure consistent brand standards across all marketing and sales materials.
Partner with executive leadership to support corporate communications and strategic initiatives.
Manage and optimize the corporate website, ensuring content is current, accurate, and aligned with SEO best practices.
Drive organic and paid digital marketing initiatives, including SEO, SEM, email marketing, and digital campaigns.
Monitor website traffic, engagement, and conversion metrics; recommend improvements based on performance data.
Coordinate with external vendors or agencies as needed.
Develop and manage Sagent's social media strategy, with a focus on LinkedIn and other relevant platforms.
Create and manage a content calendar supporting brand awareness, thought leadership, recruiting, and sales initiatives.
Develop and coordinate content such as case studies, blogs, white papers, customer success stories, and industry insights.
Collaborate with internal subject matter experts to translate technical concepts into clear, customer-focused messaging.
Develop and maintain sales collateral, presentations, solution briefs, and proposal support materials.
Partner closely with Sales leadership to support campaigns, account-based marketing initiatives, and customer outreach.
Ensure Sales has access to current, consistent, and effective marketing materials.
Plan and manage company participation in industry events, trade shows, conferences, and customer events.
Coordinate event logistics, sponsorships, booth materials, messaging, and follow-up campaigns.
Track event performance and ROI.
Develop and execute campaigns designed to generate qualified leads and support pipeline growth.
Manage marketing automation and CRM-related marketing activities.
Track and report on key marketing metrics, including lead generation, campaign performance, website engagement, and ROI.
Use data and analytics to continuously improve marketing effectiveness.