Director, Partner Marketing

Blend360•Columbia, MD

21h•$160,000 - $180,000

About The Position

The Director, Partner Marketing is the function leader for partner marketing at Blend, responsible for shaping, scaling, and operationalizing partner marketing strategy across hyperscalers, data platforms, and emerging AI alliances. Reporting to the Head of Global Marketing, this role is the connective tissue between Blend, our ecosystem partners, and the broader go-to-market organization. This leader defines joint value propositions, co-marketing strategy, and MDF investment logic. This role is accountable for partner marketing programs that track Blend's growth priorities, run consistently across regions, and generate measurable pipeline and influence against a defined set of target accounts. The partner portfolio spans hyperscalers, data platforms, and emerging AI providers at different stages of maturity, which means the work runs from scaling motions that already produce to building ones where no playbook exists yet.

Requirements

Experience in B2B marketing with a substantial portion of it leading partner or alliance marketing programs, preferably within a professional services or consulting
Demonstrated success running co-marketing programs with a hyperscaler, data platform, or major ISV, with results described in pipeline terms rather than activity.
Working knowledge of how partner ecosystems function commercially, including co-sell motions, marketplace, competency and designation programs, and the distinction between partner-sourced and partner-influenced pipeline
MDF/PMF experience. You have built a plan a partner agreed to fund, spent it well, and reported on it in a way that earned the next round
Proven ability to build a partner motion without an existing playbook, and to scale one that already works
Strong writing and messaging capability. Joint value propositions fail when they are generic, and you can tell the difference
Experience activating global programs through regional teams with their own priorities and market realities
Strong analytical, planning, and program management capability
Relationship judgment with partner counterparts, including knowing when to ask, when to give, and when to escalate
Comfortable being hands-on. This is a function leader role at director level, which means building and executing rather than delegating
Results-driven and pragmatic, able to operate where the structure does not exist yet
Able to influence senior stakeholders across marketing, sales, alliances, and delivery without positional authority
Simplifies complexity and drives clarity, particularly when translating technical capability into commercial language

Nice To Haves

Time spent inside a hyperscaler, ISV, or AI model provider or partner marketing function at a professional services firm
Direct experience with the Snowflake or AWS partner programs, including tiering, marketplace listings, and private offers
Experience marketing for a services business, where the offering is expertise and delivery rather than a product
Familiarity with the enterprise data and AI landscape, enough to hold a credible conversation about what our partners' platforms do
Experience across LATAM or EMEA, or working across languages and regional buying cultures
Practical, hands-on use of AI in your own marketing work rather than a theoretical interest in it

Responsibilities

Define and lead partner marketing strategy across hyperscalers, data platforms, and emerging AI alliances, embedding AI and a data-driven approach into how it runs.
Translate company growth objectives into partner priorities, investment logic, and focus areas.
Build the partner-side and internal relationships programs depend on, across alliances, sales, delivery, and marketing.
Develop and govern joint value propositions for priority partners: what Blend and the partner do together, for whom, and why that combination beats the alternatives.
Embed partner propositions in Blend's global campaigns, capability narratives, and field enablement rather than separate partner collateral.
Translate technical capability into propositions a partner's field organization can repeat accurately.
Own the annual co-marketing plan for each priority partner, built with their marketing counterparts and tied to named target accounts.
Run integrated campaigns and build toolkits regional teams can activate locally without rebuilding from scratch, including co-branded assets, enablement materials, and partner seller enablement.
Lead marketing for partner flagship events and higher-intent formats such as executive dinners, workshops, and account sessions, each pointed at named accounts with a defined follow-through path.
Own MDF management across the portfolio: how much we pursue, allocation, governance, and ROI measurement, including which programs to scale and which to stop.
Serve as Blend's primary marketing relationship with partners' marketing and field organizations to coordinate strategy and execution operations for programs.
Lead reporting on partner-sourced and partner-influenced pipeline, MDF ROI, and campaign performance, building plans partners want to fund and reporting results well enough to earn the next cycle.