Director of Partner Marketing
About The Position
The Director of Partner Marketing will lead partner enablement and growth strategy, driving merchant activation, adoption, retention, and back-book growth. The role develops segmentation, lifecycle, and go-to-market plans to increase payments penetration and product adoption, and leads partner onboarding, education, training, sales tools, and enablement programs. The Director works with partner sales, marketing, and success teams to identify growth opportunities and remove adoption barriers. The role owns the strategy and evolution of the Marketing Hub, including content, campaigns, training, and partner engagement, and drives cross-functional execution with Product Marketing, Digital, Operations, Analytics, and Revenue Operations. The position establishes scalable processes, prioritizes initiatives, manages budgets and resources, and measures business impact. It leads content strategy, campaign execution, and performance reporting across the partner and merchant ecosystem; manages key stakeholder relationships; and provides leadership across enablement, marketing, and growth programs. The role is expected to deliver a best-in-class merchant and partner experience alongside measurable revenue growth.
Requirements
- 8+ years of experience in partner growth, marketing, enablement, business development, or related commercial roles.
- Proven track record driving customer acquisition, retention, product adoption, and revenue growth.
- Experience working with partners, software platforms, fintech, payments, or B2B technology ecosystems.
- Strong strategic, analytical, and problem-solving skills with a data-driven mindset.
- Ability to influence cross-functional stakeholders and execute in a fast-paced environment.
- Exceptional communication and relationship-building skills.
- Bachelor's degree or equivalent experience.
Nice To Haves
- Payments or fintech experience.
Responsibilities
- Own partner enablement and growth strategy to drive merchant activation, adoption, retention, and back-book growth.
- Develop segmentation, lifecycle, and go-to-market plans that increase payments penetration and product adoption.
- Lead partner onboarding, education, training, sales tools, and enablement programs.
- Work with partner sales, marketing, and success teams to identify growth opportunities and remove adoption barriers.
- Own the strategy and evolution of the Marketing Hub, including content, campaigns, training, and partner engagement.
- Drive cross-functional execution with Product Marketing, Digital, Operations, Analytics, and Revenue Operations.
- Establish scalable processes, prioritize initiatives, manage budgets and resources, and measure business impact.
- Lead content strategy, campaign execution, and performance reporting across the partner and merchant ecosystem.
- Manage key stakeholder relationships and provide leadership across enablement, marketing, and growth programs.
- Ensure a best-in-class merchant and partner experience while delivering measurable revenue growth.
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What This Job Offers
Job Type
Full-time
Career Level
Director
