Marketing Operations Specialist

W.S. Badger Company•Gilsum, NH

9d•Onsite

About The Position

At Badger, we're on a journey to create a healthier world through cultivating good with each product we make. To help support that mission, we're seeking a Marketing Operations Specialist to support the planning, coordination, and execution of wholesale and retail marketing initiatives that help bring our products and values to more people. This role partners closely with Marketing, Sales, Product Development, retailers, distributors, and brokers to support product launches, retail programs, customer marketing opportunities, trade shows, and international initiatives. The ideal candidate is highly organized, collaborative, and values-driven, with a passion for building strong retail partnerships, supporting customer growth, and helping a growing purpose-driven company expand its impact. The Marketing Operations Specialist supports the Badger mission by serving as the central point of coordination for wholesale, retail, tradeshow, and cross-functional marketing initiatives. This role manages the flow of work across the department and helps with the execution of retail programs, product launches, tradeshows, major brand initiatives, and emerging international marketing efforts.

Requirements

With degree - 3 years of experience in marketing, marketing operations, retail marketing, trade marketing, or coordination roles.
Without degree - 8+ years of CPG marketing experience, including expertise in the personal care category.
Experience working in cross-functional environments
Experience with project management tools (Wrike, Asana, Monday, etc.)
Highly organized with strong execution discipline
Detail-oriented with a high standard for accuracy
Strong communicator across teams and levels
Proactive problem solver
Ability to manage multiple priorities and deadlines

Nice To Haves

Experience supporting retail, wholesale, trade marketing, or customer-facing marketing programs preferred

Responsibilities

Manage Wrike for wholesale, retail, international, tradeshow, and other cross-functional marketing initiatives
Monitor all incoming marketing requests and ensure proper routing and execution
Coordinate cross-functionally to build timelines for product launches, campaigns, and retail marketing programs
Traffic assets across teams and external partners
Ensure deliverables are clearly scoped, assigned, communicated and delivered on time
Identify and resolve bottlenecks quickly, with the assistance of the team leader
Coordinate planning, logistics, and follow-up for sales and marketing team meetings throughout the year.
Aid with the development and execution of wholesale and retail marketing initiatives
Coordinate retailer-specific programs, promotional campaigns, and product launches
Partner with Sales to assist customer marketing opportunities and account-specific initiatives
Coordinate development and distribution of marketing assets for retailers, distributors, and brokers
Ensure brand and campaign consistency across wholesale, retail, and in-store marketing programs
Backup analysis of retail and wholesale marketing program effectiveness
Lead marketing coordination of major tradeshows, including Expo West
Manage timelines, deliverables, and vendor coordination for events
Ensure all booth assets, materials, and messaging are prepared and delivered
Coordinate cross-functional inputs including product, creative, and sales team needs
Help with on-site execution and post-event follow-up
Assist with development and execution of international marketing initiatives
Coordinate international marketing assets, timelines, and partner needs
Ensure consistency of brand and messaging across international channels
Assist in developing international marketing support processes, asset management systems, and communication standards.
Provide weekly updates to Director of Marketing on all active initiatives
Maintain a safe and healthy environment at Badger by reporting any issues or injuries immediately and participating in all safety training.
Other duties as assigned.