Marketing Operations Specialist

Ntiva, Inc.•Mc Lean, VA

3d•Remote

About The Position

As the Marketing Operations Specialist, you will become the glue our marketing and sales teams need. You will help optimize our marketing and sales operations, build new processes that enhance lead generation and nurturing strategies, and ensure pristine data and process hygiene for needed for sales and marketing excellence.

Requirements

Minimum of 3-5 years in sales or marketing operations, preferably in a technology-driven environment working at mid-to-enterprise-sized business.
Proficiency in setting up marketing automation, creating sales and marketing operations workflows, creating accurate reports, content staging, and CRM database management.
Advanced HubSpot expertise with the ability to confidently build, troubleshoot, optimize, and manage complex workflows, automations, reporting, lead routing, and CRM processes with minimal oversight.
Able to independently work with sales professionals and executives, to help troubleshoot and address various CRM adoption challenges.
Not afraid of learning how to use AI in your job.
Experience with Windows, Microsoft Office Suite, WordPress, and graphic design tools.
Proficiency in reporting, with a flair for presentation and storytelling.
Ability to communicate professionally, in English, both written and orally.
Ability to write business correspondence and basic process documentation.
Ability to effectively present information and respond to questions from groups of managers, clients, the general public.
U.S. citizenship due to federal government contract obligations and access to secured information systems.

Nice To Haves

Bachelor’s degree in Marketing, Business Administration, or a related field
Certified in HubSpot CRM, Marketing Hub, Sales Hub, and other related tools for sales and marketing operations
Experience with graphic design (Adobe Photoshop, Adobe InDesign, Canva, or similar preferred).
Experience working with or for a Managed Service Provider (MSP)
Exposure to lean/agile operational concepts, or a strong passion for operational excellence/systems thinking mentality.
Basic front-end website coding experience.

Responsibilities

Collaborate with the sales team to improve sales productivity, including configuring automation workflows, sales sequences, and performance tracking. Assist the sales team with tool troubleshooting and insights to drive performance.
Collaborate with sales and marketing teams to execute integrated processes that align sales and marketing around lead generation and conversion.
Monitor, analyze, and report on sales and marketing performance. Generate regular and ad-hoc reports for stakeholders.
Maintain pristine CRM data by managing duplicate contact and company records, blocking spam domains from form submissions, and enforcing standards that protect database integrity and email deliverability.
Regularly audit active workflows to identify errors, stale automations, and broken logic. Ensure all automations remain aligned with current business processes, team structure, and referenced assets.
Manage round robin lead assignment workflows, ensuring rotations stay accurate as team members are added, removed, or change roles. Reassign contact and deal ownership as needed to keep lead distribution fair and consistent.
Set up, configure, and maintain marketing campaigns, including emails, workflows, and automation sequences. Implement user segmentation, monitor campaign performance, and build reports and dashboards that demonstrate ROI.
Provide training and support to sales and marketing teams on HubSpot and related tools.
Manage coordination, scheduling, and publishing digital content across platforms (blogs, website pages, video uploads, and social media).
Regularly update and maintain the HubSpot-built website, ensuring all content is up-to-date and functioning correctly.

Benefits

Medical, Dental and Vision coverage for employee and family
401k + company-matched contributions 4% match on 5% contribution - no vesting period! (Employee and Company contribute after 90 days)
Group Term Life and Accidental Death and Dismemberment coverage (company provided)
Short-Term (voluntary enrollment) and Long-Term Disability coverage (company provided)
Health Savings Account (HSA) Options / PPO Options
Employee Assistance Program
Paid Time Off (PTO) + Volunteer Time Off (VTO) + 8 Paid Holidays + 3 Floating Holidays
Education Reimbursement Program
Generous Employee Referral Program - cash bonus for successful referrals!
Dynamic Recognition and Rewards
Clear Promotion and Advancement Tracks
Work with Industry-Leading Talent