Marketing Operations Specialist - Alfred Music

Peaksware•Louisville, CO

About The Position

At Alfred Music and MakeMusic, our core belief is simple: everyone has the potential to improve through deliberate practice. Together under the Peaksware portfolio, our two brands bring together world-class educational publishing and cutting-edge music technology to enable musicians, instructors, and creators to unleash their full potential. Alfred Music inspires generations of musicians through high-quality method books, sheet music, and educational resources. MakeMusic powers the future of music tech through digital platforms like MakeMusic Cloud that transform how music is taught, learned, and practiced. When you build your career with us, you join a supportive, creative team dedicated to supporting music educators and inspiring musicians around the world. The Marketing Operations Specialist owns the marketing technology stack for Music Brands. You are the system owner for HubSpot, the person who makes sure our marketing and CRM data is accurate, and the one who turns that data into reporting marketing and sales actually trust. Working closely with the Sr. Director of Growth, you build the automation, attribution, and reporting infrastructure behind campaigns across MakeMusic and Alfred Music. You partner regularly with Digital Marketing, Content Marketing, and Sales. You are a continuous learner who treats messy systems and unanswered questions as opportunities to improve, and you value input from team members at all levels. You will work directly with the Digital Marketing, Sales Team, and Product Marketing Team Members, amongst others. This position reports directly to the Sr. Director of Growth.

Requirements

3+ years in marketing operations, with hands-on HubSpot administration as a system owner rather than an end user. Marketing Hub and Sales Hub both required.
Demonstrated experience building reports and dashboards in a BI tool such as Sigma, Looker, Tableau, or Power BI, including working with warehouse data (Snowflake, BigQuery, or similar)
Advanced proficiency in GA4, Google Tag Manager, and Excel or Google Sheets (pivot tables, lookups, modeling)
Experience troubleshooting data flow between marketing, CRM, ecommerce, and product systems
Experience with A/B and multivariate testing and using AI tools such as Claude Cowork or OpenAI Codex
Working knowledge of HTML and CSS for email templates and landing pages, and experience with CMS platforms
Understanding of SaaS business models and the customer lifecycle
Strong project management skills and a track record of delivering on time
Clear written and verbal communication, including with senior stakeholders

Nice To Haves

Demonstrated ability to take ownership and accountability, and act on goals and objectives
Self-starter, high-energy, with creative problem solving abilities and the ability to execute on business objectives
Strong teamwork and interpersonal skills
Demonstrated ability to work effectively with diverse teams
Proven business communication and writing skills with demonstrated ability to communicate with key corporate executives, co-workers, and industry contacts in a professional manner
Experience with WordPress and Shopify

Responsibilities

Serve as primary administrator and system owner for HubSpot across Music Brands, including Marketing Hub, Sales Hub, and CMS
Build and maintain workflows, email sequences, forms, landing pages, lists, and lead nurture programs
Own HubSpot data architecture: custom properties, lifecycle stages, deal pipelines, record associations, and data hygiene standards
Own campaign and attribution setup, including UTM governance, campaign objects, source tracking, and multi-touch attribution reporting
Manage integrations across website(experience with wordpress and shopify is a plus), ecommerce, product and trial signup flows, BI tools, and third-party vendors, and validate that data passes correctly end to end
Develop and maintain lead scoring and qualification models to prioritize sales outreach
Build and maintain reports and dashboards in HubSpot, Google Analytics, and Sigma that give marketing, sales, and leadership a shared view of funnel performance
Track and analyze traffic, trials, lead generation, conversion rates, customer acquisition cost, and pipeline contribution to surface trends and opportunities
Reconcile data across GA4, Google Search Console, HubSpot, and the data warehouse, resolving discrepancies before they reach stakeholders
Proactively communicate performance insights to marketing, sales, and executive stakeholders
Partner with marketing teams to execute multi-channel campaigns across email, web, social, and paid
Run A/B and multivariate tests, including test design, traffic splits, deployment, and results analysis
Monitor campaign performance against KPIs and adjust based on what the data shows
Identify inefficiencies in marketing processes and implement solutions that streamline workflows
Document processes and best practices so the team can operate without single points of failure
Evaluate new marketing technologies, manage vendor relationships, and ensure the existing stack is fully utilized

Benefits

comprehensive health benefits including medical, dental, and vision insurance
health savings and flexible spending accounts
paid parental leave
employee assistance program
Accident & Critical Illness insurance
Hospital Indemnity
Short Term Disability
Long Term Disability
Basic Life Insurance and AD&D
Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child
401(K) including a company match
12 paid holidays annually
discretionary Flexible Time Off
free access to our products
corporate discounts
professional development resources
Access to the Performance and Recovery Center (PARC), our on-site fitness facility
employee only access to on-site locker rooms and showers
Employee only access to secure, indoor bike storage and access to e-bikes exclusively to Peaksware employees
Access to our onsite Music and Podcast Studio