Marketing Operations Specialist - Alfred Music

Peaksware • Louisville, CO

8h • $68,550 - $114,250

About The Position

The Marketing Operations Specialist owns the marketing technology stack for Music Brands. This role is responsible for being the system owner for HubSpot, ensuring the accuracy of marketing and CRM data, and generating trusted reports for marketing and sales teams. Working closely with the Sr. Director of Growth, the specialist will build the automation, attribution, and reporting infrastructure for campaigns across MakeMusic and Alfred Music, partnering regularly with Digital Marketing, Content Marketing, and Sales. The ideal candidate is a continuous learner who sees challenges as opportunities for improvement and values team input.

Requirements

• 3+ years in marketing operations, with hands-on HubSpot administration as a system owner rather than an end user. Marketing Hub and Sales Hub both required.
• Demonstrated experience building reports and dashboards in a BI tool such as Sigma, Looker, Tableau, or Power BI, including working with warehouse data (Snowflake, BigQuery, or similar)
• Advanced proficiency in GA4, Google Tag Manager, and Excel or Google Sheets (pivot tables, lookups, modeling)
• Experience troubleshooting data flow between marketing, CRM, ecommerce, and product systems
• Experience with A/B and multivariate testing and using AI tools such as Claude Cowork or OpenAI Codex
• Working knowledge of HTML and CSS for email templates and landing pages, and experience with CMS platforms
• Understanding of SaaS business models and the customer lifecycle
• Strong project management skills and a track record of delivering on time
• Clear written and verbal communication, including with senior stakeholders

Nice To Haves

• Demonstrated ability to take ownership and accountability, and act on goals and objectives
• Self-starter, high-energy, with creative problem solving abilities and the ability to execute on business objectives
• Strong teamwork and interpersonal skills
• Demonstrated ability to work effectively with diverse teams
• Proven business communication and writing skills with demonstrated ability to communicate with key corporate executives, co-workers, and industry contacts in a professional manner
• Experience with WordPress and Shopify

Responsibilities

• Serve as primary administrator and system owner for HubSpot across Music Brands, including Marketing Hub, Sales Hub, and CMS
• Build and maintain workflows, email sequences, forms, landing pages, lists, and lead nurture programs
• Own HubSpot data architecture: custom properties, lifecycle stages, deal pipelines, record associations, and data hygiene standards
• Own campaign and attribution setup, including UTM governance, campaign objects, source tracking, and multi-touch attribution reporting
• Manage integrations across website (experience with WordPress and Shopify is a plus), ecommerce, product and trial signup flows, BI tools, and third-party vendors, and validate that data passes correctly end to end
• Develop and maintain lead scoring and qualification models to prioritize sales outreach
• Build and maintain reports and dashboards in HubSpot, Google Analytics, and Sigma that give marketing, sales, and leadership a shared view of funnel performance
• Track and analyze traffic, trials, lead generation, conversion rates, customer acquisition cost, and pipeline contribution to surface trends and opportunities
• Reconcile data across GA4, Google Search Console, HubSpot, and the data warehouse, resolving discrepancies before they reach stakeholders
• Proactively communicate performance insights to marketing, sales, and executive stakeholders
• Partner with marketing teams to execute multi-channel campaigns across email, web, social, and paid
• Run A/B and multivariate tests, including test design, traffic splits, deployment, and results analysis
• Monitor campaign performance against KPIs and adjust based on what the data shows
• Identify inefficiencies in marketing processes and implement solutions that streamline workflows
• Document processes and best practices so the team can operate without single points of failure
• Evaluate new marketing technologies, manage vendor relationships, and ensure the existing stack is fully utilized

Benefits

• Comprehensive health benefits including medical, dental, and vision insurance
• Health savings and flexible spending accounts
• Paid parental leave
• Employee assistance program
• Accident & Critical Illness insurance
• Hospital Indemnity insurance
• Short Term Disability (company paid)
• Long Term Disability (company paid)
• Basic Life Insurance (company paid)
• AD&D (company paid)
• Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child
• 401(K) with company match
• 12 paid holidays annually
• Discretionary Flexible Time Off
• Free access to our products
• Corporate discounts
• Professional development resources
• Access to the Performance and Recovery Center (PARC), our on-site fitness facility
• Employee only access to on-site locker rooms and showers
• Employee only access to secure, indoor bike storage
• Access to e-bikes exclusively to Peaksware employees
• Access to our onsite Music and Podcast Studio

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed