V100- Marketing Operations Specialist

Job Duck

27d•$1,800 - $2,150•Remote

About The Position

The Marketing Operations Specialist supports the operational excellence of a high-performing legal marketing department. The role maintains marketing data accuracy and a consistent local online presence, supports website and CRM operations, manages directory profiles, and oversees performance tracking to help marketing leaders make informed decisions. It is a structured, process-driven position suited to someone who enjoys systems, checklists, and detailed workflows. Success is measured by precision, turnaround time, accountability, and accurate execution of recurring processes. The specialist handles recurring data and profile audits, marketing content and CRM workflows, project coordination, reporting, local SEO and directory management, and performance tracking. The role also supports the digital presence launch for the Vancouver office and maintains firm and attorney marketing assets and records. The stated work shift is 8:30 AM–5:30 PM Pacific Time. Monthly compensation is $1,800–$2,150.

Requirements

Experience with data validation, reporting, and process tracking is required.
Strong written and verbal English communication skills are required.
Ability to follow SOPs, manage recurring processes, and maintain exceptional accuracy.
Ability to maintain confidential information and follow established workflows.
Strong organizational and documentation skills, including comfort reviewing data and identifying inconsistencies.
Comfort with data audits, quality control reviews, and reporting tasks.
Required software and tools: HubSpot; WordPress or similar CMS platforms; Microsoft Excel; Google Sheets; ChatGPT, Claude, or similar AI tools; Google Business Profile; Asana; Trainual; BrightLocal or similar citation management platform; CallRail; Google Local Services Ads Platform; and Google Workspace.
Required traits and skills include attention to detail, organization, a process-driven approach, analytical thinking, problem-solving, written communication, time management, data accuracy and validation, marketing operations, CRM administration, website content publishing, local SEO support, directory and citation management, digital asset organization, process documentation, reporting and record keeping, quality assurance, spreadsheet management, AI tool proficiency, self-motivation, accountability, adaptability, follow-through, collaboration, professional judgment, and ability to work with minimal supervision.

Nice To Haves

Experience in marketing operations, digital marketing support, CRM administration, or marketing coordination.
Experience supporting local SEO, online directory management, and profile maintenance.
Familiarity with legal, professional services, or multi-location business marketing environments.
Ability to learn new technologies quickly.

Responsibilities

Distribute and track quarterly attorney profile review checklists.
Submit eligible Google Local Services Ads disputes within required timelines; monitor dispute performance and coverage; document evidence, resolutions, and reimbursement records; and reconcile dispute credits against monthly Google Ads statements.
Conduct database hygiene reviews, including duplicate management, field completion audits, weekly HubSpot record audits, and data quality reviews.
Validate UTM parameters, campaign tracking links, forms, routing functionality, SEO elements, and website functionality before publication.
Organize and maintain HubSpot templates, email sequences, sales resources, and marketing and business development project trackers.
Track projects, tasks, deadlines, and follow-ups; prepare weekly status reports for the Marketing Manager; document meeting notes, action items, and project updates; and maintain team calendars and task assignments through Asana.
Execute email marketing deployments, audience segmentation, and list hygiene activities.
Conduct monthly AI search visibility and citation testing across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews, and deliver monthly reports to marketing leadership.
Maintain SOPs, documentation libraries, process guides, and internal FAQs within Trainual.
Support the Vancouver office digital presence launch, including citation management, location page implementation, phone tracking, photography updates, and review generation processes.
Format and publish blog posts and website pages in WordPress and HubSpot; maintain content inventories, publication logs, refresh schedules, URLs, keywords, and update records.
Maintain attorney biography and CV libraries; update attorney and employee biographies when credentials or other information change.
Assist attorneys with creating, updating, and optimizing professional directory profiles, and manage submissions to legal and professional directories.
Review Google Local Services Ads leads daily; investigate and correct lead source attribution issues in marketing-owned fields; and verify referral source tagging and data consistency.
Coordinate shipping, mailings, marketing materials, and event logistics.
Support reporting initiatives and marketing performance tracking.
Prepare images, audio files, metadata, schema markup, titles, descriptions, and tags for publication.
Maintain consistent name, address, and phone information across directory listings and citations; monitor reviews daily and manage responses according to approval procedures.
Track attorney profile performance and directory visibility trends; monitor attorney recognitions, speaking engagements, awards, and media mentions; and prepare LinkedIn profile update briefs and completion records.
Maintain secure credential management procedures and profile change logs.
Organize marketing asset libraries, including logos, creative files, photography, videos, and brand resources.
Publish prewritten content across social media channels and monitor engagement activity.
Maintain business profiles across Google, Yelp, Bing, Apple, BBB, chamber directories, and legal directories; manage Google Business Profiles for the Seattle, Tacoma, Olympia, and Vancouver offices; and conduct monthly firm and attorney profile audits.
Test profile links and phone numbers to verify functionality and routing.
Maintain Rainmaker compliance trackers, documentation, deadlines, and profile status records.