Marketing Operations Specialist - Alfred Music

Peaksware•Louisville, CO

7d•$68,550 - $114,250

About The Position

The Marketing Operations Specialist owns the marketing technology stack for Alfred Music and MakeMusic, including HubSpot administration, marketing and CRM data quality, and trusted reporting. Working closely with the Sr. Director of Growth, the specialist builds automation, attribution, and reporting infrastructure for campaigns across both music brands. The role partners with Digital Marketing, Content Marketing, Sales, and Product Marketing team members, among others, and reports directly to the Sr. Director of Growth. The position supports campaign execution and analysis across email, web, social, and paid channels; improves marketing processes and technology use; and communicates performance insights to marketing, sales, and executive stakeholders. The role may involve the work characteristics associated with its essential functions; reasonable accommodations may be made for individuals with disabilities.

Requirements

At least 3 years of experience in marketing operations.
Hands-on HubSpot administration as a system owner, not merely an end user; experience with both Marketing Hub and Sales Hub is required.
Experience building reports and dashboards in a BI tool such as Sigma, Looker, Tableau, or Power BI, including working with warehouse data such as Snowflake or BigQuery.
Advanced proficiency in GA4, Google Tag Manager, and Excel or Google Sheets, including pivot tables, lookups, and modeling.
Experience troubleshooting data flow between marketing, CRM, ecommerce, and product systems.
Experience with A/B and multivariate testing and use of AI tools such as Claude Cowork or OpenAI Codex.
Working knowledge of HTML and CSS for email templates and landing pages, and experience with CMS platforms.
Understanding of SaaS business models and the customer lifecycle.
Strong project management skills and a track record of delivering on time.
Clear written and verbal communication, including communication with senior stakeholders.

Nice To Haves

Experience with WordPress and Shopify is a plus.
Ability to take ownership and accountability and act on goals and objectives.
Self-starter with high energy, creative problem-solving abilities, and the ability to execute business objectives.
Strong teamwork and interpersonal skills.
Ability to work effectively with diverse teams.
Professional business communication and writing skills, including communication with corporate executives, coworkers, and industry contacts.
Applicants who believe they could grow into the role are encouraged to apply.

Responsibilities

Serve as primary administrator and system owner for HubSpot across Music Brands, including Marketing Hub, Sales Hub, and CMS.
Build and maintain workflows, email sequences, forms, landing pages, lists, and lead nurture programs.
Own HubSpot data architecture, including custom properties, lifecycle stages, deal pipelines, record associations, and data hygiene standards.
Own campaign and attribution setup, including UTM governance, campaign objects, source tracking, and multi-touch attribution reporting.
Manage integrations across websites, ecommerce, product and trial signup flows, BI tools, and third-party vendors; validate end-to-end data flows.
Develop and maintain lead scoring and qualification models to prioritize sales outreach.
Build and maintain reports and dashboards in HubSpot, Google Analytics, and Sigma to provide a shared view of funnel performance.
Track and analyze traffic, trials, lead generation, conversion rates, customer acquisition cost, and pipeline contribution to identify trends and opportunities.
Reconcile data across GA4, Google Search Console, HubSpot, and the data warehouse, resolving discrepancies before they reach stakeholders.
Proactively communicate performance insights to marketing, sales, and executive stakeholders.
Partner with marketing teams to execute multichannel campaigns across email, web, social, and paid.
Run A/B and multivariate tests, including test design, traffic splits, deployment, and results analysis.
Monitor campaign performance against KPIs and adjust based on results.
Identify inefficiencies in marketing processes and implement workflow improvements.
Document processes and best practices to prevent single points of failure.
Evaluate marketing technologies, manage vendor relationships, and ensure the existing technology stack is fully utilized.

Benefits

Medical, dental, and vision insurance.
Health savings and flexible spending accounts.
Paid parental leave.
Employee assistance program.
Optional Accident and Critical Illness insurance and Hospital Indemnity coverage.
Company-paid short-term disability, long-term disability, basic life insurance, and AD&D coverage.
Optional employee-paid supplemental life insurance for employees, spouses, and/or children.
401(k) with company match.
12 paid holidays annually.
Discretionary Flexible Time Off.
Free access to company products and corporate discounts.
Professional development resources.
Access to an on-site fitness facility, locker rooms, and showers.
Secure indoor bike storage and access to e-bikes for Peaksware employees.
Access to an on-site Music and Podcast Studio.
Performance-based variable compensation plan.