Marketing Operations Specialist

Quantcast • Toronto, ON

2d • Hybrid

About The Position

As our Marketing Operations Specialist, you are the engine room of our marketing execution. Reporting directly to the Head of Marketing Operations, you will handle the technical day-to-day tasks that keep our campaigns running and our data clean. This isn't a "sit back and watch" role. You will be hands-on in Marketo, building programs and pulling reports, while also serving as the daily "chaser" for our Sales and SDR teams to ensure no inbound lead is left behind. You will also be the first line of defense in ensuring our lead routing and data integrity remain flawless.

Requirements

• 1-3 years of experience.
• Hands-on experience running email programs, uploading lists, and pulling reports within Marketo (or a similar enterprise-level platform).
• Understand how Salesforce works and how to navigate it to track lead status and data flow.
• Comfortable holding others accountable to follow-up SLAs.
• Detail-oriented and enjoy fixing issues like broken routing rules, missing UTMs, or duplicate records.
• Process-oriented with a preference for organized systems like spreadsheets and Asana boards, and clear documentation.

Nice To Haves

• Experience in Media / Advertising Technology.

Responsibilities

• Own the daily operations within our Marketo instance. This includes building and launching email marketing programs, managing manual list uploads, and maintaining automated nurturing flows.
• Communicate with Sales and SDR teams daily to ensure immediate follow-ups on high-intent inbound leads, including Demo Requests, tradeshow booth visits, and webinar registrations.
• Actively monitor inbound lead flow to identify and fix leads that didn't route as expected (e.g., LeanData errors or sync gaps). You will ensure data completeness for all inbound leads before they reach Sales.
• Maintain database health and strict consent compliance (CASL/GDPR). You will manage UTM parameters and ensure they are accurately captured on all web forms and synced to the CRM.
• Create and maintain landing pages on Builder.io and web forms on Marketo, ensuring all tracking codes and UTM sources are functioning perfectly.
• Take ownership of the marketing team’s Asana dashboard. You’ll set up tasks, manage timelines, and ensure the team stays organized and hits deadlines.
• Assist with manual report building, list creation, and the implementation of internal AI workflows to streamline repetitive operations.

Benefits

• Performance bonus
• Equity
• Comprehensive benefits package

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed