Marketing Operations Specialist

Encircle

1d • Hybrid

About The Position

We are seeking a detail-oriented and execution-focused Marketing Operations Specialist to support the execution and optimization of our marketing automation, lifecycle programs, and campaign infrastructure. Reporting to the Manager, Marketing Operations & Lifecycle, this role ensures programs are built accurately, data flows cleanly between systems, and lifecycle experiences operate as designed. This is an ideal opportunity for someone who thrives in systems, enjoys building and QA’ing automation, and wants to grow within a modern, lifecycle-driven SaaS organization.

Requirements

• 2–4+ years of experience in Marketing Operations or Marketing Automation within B2B SaaS.
• Hands-on experience with marketing automation platforms (Pardot/MCAE preferred).
• Strong attention to detail and QA discipline.
• Comfort working within Salesforce-integrated environments.
• Experience with segmentation, list building, and automation logic.
• Strong organizational, multi-tasking, and project management skills.
• Desire to grow into broader lifecycle and marketing systems ownership.

Nice To Haves

• Proficiency in HTML and CSS for building, editing, and optimizing marketing emails, landing pages, and form experiences within marketing automation platforms.
• Previous experience utilizing AI tools to optimize marketing campaigns or workflows.
• Advanced skills in Excel for data analysis and cleanup.

Responsibilities

• Support the execution of core marketing programs and operational workflows across campaigns and initiatives.
• Create lists, segmentation logic, email builds, and automation workflows.
• Ensure tracking, routing, and reporting are properly configured.
• Support on-time and error-free campaign launches.
• Assist in building and maintaining nurture programs and behavior-driven flows.
• Monitor scoring, grading, and lifecycle stage transitions.
• Identify automation errors or breakdowns and resolve quickly.
• Support ongoing optimization of lifecycle programs.
• Support marketing business process management initiatives related to trade shows, including printing logistics, lead workflows, and inventory management.
• Assist with budget tracking and marketing spend coordination.
• Support trade shows and events, including materials, logistics, and lead workflows.
• Coordinate marketing requests and orders across teams.
• Provide operational support for webinars and virtual events (setup, registration, follow-up).
• Support Pendo builds including in-app guides, banners, and activation messages.
• QA in-app experiences to ensure proper targeting and display.
• Monitor performance metrics and surface insights to the Manager, Marketing Operations & Lifecycle.
• Maintain marketing data quality and segmentation accuracy.
• Monitor sync health between marketing systems and Salesforce.
• Support routing accuracy and lead flow integrity.
• Assist with list audits and cleanup initiatives.
• Pull campaign and funnel performance reports.
• Assist in maintaining lifecycle dashboards.
• Support performance tracking across lead flow and conversion stages.
• Surface anomalies or trends in data.
• Support administration of marketing tools including Pardot/MCAE, Pendo, LeanData, Chili Piper, Wistia, WordPress, ClickUp, Clouddingo, and related platforms.
• Assist with testing new workflows and automation enhancements.
• Utilize AI tools to improve marketing operations workflows and productivity.
• Maintain and improve process documentation and workflows.

Benefits

• Flexible hours
• Self-managed vacation
• Trust to manage your time
• Remote-first work environment
• Access to collaboration hub in Kitchener
• Support for learning and career development
• Focus on employee well-being

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees