Marketing Operations Specialist

American Pest Management•Columbia, SC

17h

About The Position

The role of the Marketing Operations Specialist at American Pest facilitates the execution and optimization of marketing campaigns using marketing automation platforms and CRM systems. This role assists with automated workflow development and maintenance, audience segmentation management, as well as guaranteeing precise lead routing and system-wide data integrity. Additionally, the role aids in the tracking and reporting of campaigns, supports the monitoring of performance metrics, and maintains dashboards. The Specialist also collaborates cross-functionally with marketing, sales, and operations teams, as well as external partners, to support ongoing initiatives and guarantee alignment with overarching business goals.

Requirements

Bachelor’s degree in Marketing, Business, Data Analytics, or a related field required
2-4 years of experience in marketing automation, digital marketing, or marketing operations required
Experience working with HubSpot or similar platforms and Google Ad Suite preferred
Strong analytic background with an interest in interpreting marketing data
Basic understanding of marketing funnel and lead attribution analysis
Strong communication and cross-functional collaboration skills
Ability to manage multiple tasks and deadlines in a fast-paced environment
Self-motivated, adaptable, and collaborative team player
Problem-solving mindset to ask questions and propose solutions
Proficiency in Word, Outlook PowerPoint, Excel (including pivot tables and a good understanding of analytics), and Microsoft Teams required
Familiarity with SQL, data visualization tools (Tableau, Power BI), or advanced analytics
The ability to read, write, speak, and comprehend English
Legal eligibility to work in the U.S.

Nice To Haves

Experience with HubSpot or similar, Google Analytics 4, Google Tag Manager, Google Ads, Google Data Studio, and Search Console preferred

Responsibilities

Assist in managing and optimizing marketing automation platforms including HubSpot
Support the building, testing, and maintenance of automated workflows
Help implement audience segmentation strategies to deliver more targeted marketing communications
Collaborate with marketing, sales, and operations teams to support campaign execution and lead management, aligned with broader goals
Help maintain integration between marketing automation platforms and CRM systems
Monitor lead flow and ensure proper routing and tracking to sales teams
Identify and share opportunities to improve data accuracy and segmentation
Assist in tracking and analyzing marketing campaigns, including email, digital advertising, and lead generation efforts
Support the creation of dashboards and reports to measure key performance indicators (KPIs) such as lead volume, conversion rates, engagement, and ROI
Help maintain Google Analytics and other PPC dashboards
Work with marketing, sales, and operations teams to support on-going initiatives
Coordinate day-to-day communications with SaaS partners as needed
Participate in Marketing team projects, presentations, events, and activities
Perform other duties as assigned