Marketing Operations Senior Manager

Security Benefit Business Services / Everly Life • Topeka, KS

1d • Hybrid

About The Position

As a Marketing Operations Manager, you will serve as a key operational contributor to the marketing organization within the Chief Growth Office. This role supports and helps manage the marketing technology ecosystem and operational infrastructure, including campaign workflows, data governance, and performance measurement, to enable efficient, scalable, and compliant marketing execution. This position helps drive operational excellence across marketing by ensuring systems, processes, and reporting support scalable, efficient, and data-driven execution across campaigns, teams, and channels.

Requirements

• Bachelor's degree in marketing, business, analytics, or a related field; equivalent experience considered.
• 4+ years of experience in marketing operations, marketing analytics, or a related role with progressive responsibility.
• Experience supporting or administering a marketing technology ecosystem, including CRM and marketing automation platforms (Salesforce and/or HubSpot required; Workfront, OmniDocs, or similar a plus).
• Experience building and managing scalable marketing processes and systems across multiple campaigns, teams, or business lines.
• Strong analytical and problem-solving skills, with the ability to connect operational data to business outcomes.
• Demonstrated track record of process improvement, workflow design, and cross-functional change management.
• Strong written and verbal communication skills; ability to present operational insights clearly to marketing leadership and non-technical stakeholders.
• Willingness to travel up to 15%.

Nice To Haves

• Experience working in financial services, insurance, or another regulated industry preferred.
• Experience managing or mentoring junior team members preferred; formal people leadership experience a plus.

Responsibilities

• Manage and support day-to-day administration of the marketing technology ecosystem, including CRM, marketing automation, analytics tools, and supporting platforms (e.g., Salesforce, HubSpot, Workfront, OmniDocs).
• Ensure the ecosystem is reliable, integrated, and optimized for adoption and effective use across the marketing organization.
• Maintain data quality, hygiene, and consistency across platforms; identify and resolve gaps.
• Support martech roadmap prioritization and partner with Technology on vendor selection and ongoing optimization.
• Manage and continuously improve marketing workflows from intake through execution and measurement, ensuring processes are scalable, efficient, and aligned to business needs.
• Maintain and help evolve standard operating procedures (SOPs) and operational best practices that drive consistency, quality, and speed across marketing execution.
• Identify opportunities to simplify work, automate tasks, and reduce friction to improve speed to market.
• Manage Workfront as the primary project management and intake platform; help maintain process standards and drive consistent adoption across the team.
• Maintain and help evolve marketing performance frameworks, including dashboards, KPIs, and reporting to track campaign effectiveness, pipeline impact, and ROI.
• Provide clear, consistent visibility into results for marketing leadership and cross-functional stakeholders, enabling data-driven decision-making.
• Ensure alignment between campaign execution and performance measurement; proactively identify and close gaps in tracking, attribution, and data integrity.
• Enable efficient, scalable campaign execution by providing the processes, tools, and operational infrastructure required for success.
• Partner across marketing teams to ensure consistent data, workflows, and execution standards.
• Collaborate with sales, distribution, compliance, and technology teams to align on requirements, improve execution, and ensure marketing operates effectively within a regulated environment.
• Serve as the operational liaison between marketing and enterprise technology, translating business needs into system and process solutions.
• Provide capacity insights, resource data, and execution readiness assessments to inform marketing planning and prioritization.
• Ensure alignment between marketing plans and operational capabilities, including tools, systems, and team bandwidth.
• Contribute to annual and quarterly planning cycles by bringing operational intelligence, identifying constraints, and recommending adjustments to improve execution feasibility.
• Embed regulatory and compliance requirements into marketing processes, data usage, and technology practices to enable compliant execution at scale.
• Support and maintain governance standards for marketing data, consent management (e.g., cookie consent), and platform usage in alignment with company policies.
• Proactively identify compliance risks within marketing operations and recommend appropriate mitigations in partnership with compliance and marketing leadership.

Benefits

• Competitive salary and annual incentive bonuses to reward your contributions.
• 33 days of paid time off (including PTO, holidays, Volunteer Day, and days of significance).
• Paid parental leave after 90 days of service.
• Comprehensive medical, dental & vision insurance.
• 401(k) with company match, plus Profit Sharing & Savings Plan.
• Short- and Long-Term Disability Insurance to give you peace of mind.
• Flexible Spending Accounts for medical and dependent care.
• Life Insurance to protect your loved ones.
• Educational assistance to support your career development.
• Associate assistance programs for your personal and professional well-being.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior