Marketing Operations & Platform Strategy Manager
About The Position
The Marketing Operations & Platform Strategy Manager owns the systems, processes, and creative platforms that help translate Crunch’s marketing strategy into consistent execution across its franchise gyms worldwide. The role sets the roadmap for tools used by franchisees, supports national campaign rollouts, and ensures marketing processes are organized and documented. It works across Marketing, Operations, Training, Brand Excellence, and agency partners, using adoption data and user feedback to improve platforms and processes. The position oversees the platform roadmap; end-to-end rollout processes for national campaigns, digital initiatives, and playbooks; training and enablement for franchisees and corporate staff; project governance; standards for marketing tools and documentation; and reporting on adoption, rollout timeliness, training participation, and franchisee satisfaction. It also manages vendors supporting this work. The role is based in New York City with a hybrid schedule requiring three days per week at headquarters near Grand Central and travel of up to 10%. The salary range is $75,000 to $85,000, plus a discretionary bonus. Exact salary depends on experience, with targets up to the midpoint.
Requirements
- 3 to 5+ years of experience in marketing operations, program or project management, or platform management.
- Experience setting and evolving a creative platform or tooling roadmap using usage data and user feedback.
- Fluency in Asana, SharePoint, and Salesforce reports and dashboards.
- Proficiency with Microsoft Office and advanced PowerPoint.
- Strong marketing analytics skills and the ability to turn data into clear recommendations.
- Good judgment about whom to involve and when.
- Excellent written, visual, and verbal communication skills.
- Ability to build trust and drive accountability diplomatically.
Nice To Haves
- Franchise, multi-location, or fitness experience.
- RACI experience.
Responsibilities
- Set and evolve the platform roadmap using utilization data and feedback from franchisees, agencies, and Operations.
- Design end-to-end rollout processes for national campaigns, digital initiatives, and playbooks, ensuring touchpoints are planned, documented, and delivered on schedule.
- Create and deliver training for franchisees and corporate staff, including webinars and train-the-trainer programs, and measure training effectiveness.
- Manage project governance, including master calendars, Asana templates, milestone tracking, RACI, and status reporting.
- Define how marketing tools within Asana, SharePoint, and Salesforce are structured and used, and keep standard operating procedures current as the network grows.
- Report on adoption, on-time rollout, training participation, and franchisee satisfaction.
- Manage vendors that support the work.
- Collaborate with Marketing, Operations, Training, Brand Excellence, and agency partners.
Benefits
- Generous, flexible paid time off.
- 401(k) plan with discretionary matching opportunities.
- Comprehensive medical, dental, and vision benefits.
- Health savings and flexible spending accounts.
- Basic life and AD&D insurance.
- Short- and long-term disability coverage.
- Employee Assistance Plan with confidential counseling and support.
- Education assistance program.
- Free Crunch gym membership at all clubs nationwide.
- Milestone Anniversary Recognition program.
- Discretionary bonus.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
