Marketing Operations Manager

TPIRC and FAI•Long Beach, CA

2h•Onsite

About The Position

The Marketing Operations Manager acts as the primary architect of our growth infrastructure. By mastering the HubSpot ecosystem, you will design, automate, and optimize the end-to-end customer journey. Your mission is to transform complex data into seamless user experiences and actionable insights, ensuring our marketing funnel is a high-performing engine that drives scalable enrollment and measurable ROI.

Requirements

4+ years of experience in Marketing Operations, Revenue Operations, or a similar systems-driven marketing role
Deep hands-on experience with HubSpot is strongly preferred; however, candidates with advanced experience in comparable marketing automation and CRM ecosystems and a demonstrated ability to translate that expertise into HubSpot will be considered.
Deep hands-on experience (Marketing Hub and CMS), including:
Workflows and automation
List segmentation
Email builds
Landing pages
Reporting and dashboards
Strong understanding of marketing funnels, lifecycle marketing, and lead management
Experience implementing A/B testing and conversion rate optimization strategies
Proficiency in marketing analytics and performance reporting
Experience supporting paid media, SEO, and webinar/event infrastructure from an operations standpoint
High level of comfort working in a data-driven environment

Nice To Haves

Experience in healthcare, med-tech, education, or other highly regulated / high-consideration industries
Familiarity with AEO (Answer Engine Optimization) and modern search strategies
Experience with CRM integrations and data architecture
Basic knowledge of HTML/CSS for email and landing page customization
Experience working closely with Admissions, Sales, or Revenue teams

Responsibilities

Own the day-to-day management and optimization of our HubSpot Marketing Hub
Build and maintain lists, segmentation logic, and data structures to support targeted campaigns and lifecycle marketing
Create and optimize automated workflows triggered by user behavior to generate emails, tasks, event registrations, reminders, and internal notifications
Partner with Enrollment and Business Development teams to ensure lifecycle stages, handoffs, and automation align with the full funnel
Build, test, and deploy marketing emails within HubSpot
Develop nurture programs and behavior-based campaigns to improve engagement and conversion
Implement personalization and smart content strategies to deliver more relevant user experiences
Manage and optimize website content within the HubSpot CMS
Conduct regular audits to ensure performance, accuracy, SEO alignment, and conversion optimization
Build and maintain landing pages using dynamic content, smart rules, and progressive profiling
Execute A/B tests across pages, CTAs, and forms to continuously improve conversion rates
Play a key role in architecting and optimizing our marketing funnel in HubSpot
Contribute to lead scoring models and lifecycle definitions
Ensure data integrity and consistent tracking across all touchpoints
Identify drop-off points and implement solutions to improve progression and enrollment outcomes
Own the operational execution of marketing events such as webinars, including registration flows, automation, follow-up, and reporting
Support digital marketing efforts by ensuring proper tracking, attribution, and audience segmentation for paid campaigns
Partner on SEO/AEO initiatives by implementing technical, structural, and content-driven optimizations
Build and maintain dashboards and reports that provide clear visibility into performance, pipeline, and ROI
Establish and improve marketing data governance and tracking standards
Translate data into actionable insights that inform strategy and execution
Help create a culture of transparency and accountability through accessible and accurate reporting
Serve as the primary marketing liaison for systems, integrations, and data flow
Support tool evaluation, implementation, and process documentation
Train and empower team members to effectively use HubSpot and related tools
Other duties as assigned