Marketing Operations Manager

TruGreen•Nashville, TN

22h

About The Position

The Marketing Operations Manager is responsible for the operational excellence of the MarTech stack and the data infrastructure that powers digital marketing, website experience, and ecommerce performance. This role ensures the seamless flow of data across platforms, supports advanced segmentation and personalization, implements tagging and tracking standards, and provides the analytics foundations that fuel insight-driven decision-making. Reporting to the Director of Website Strategy & Ecommerce, the Marketing Operations Manager will manage our MarTech tools, orchestrating data accuracy, and enabling teams with reliable reporting and actionable insights.

Requirements

4–7+ years of experience in marketing operations, digital operations, marketing analytics, or MarTech administration.
Strong hands-on experience with: Tag managers (GTM, Tealium, Adobe Launch).
Strong hands-on experience with: Analytics platforms (GA4, Adobe Analytics, Looker, Power BI, Tableau, etc.).
Strong hands-on experience with: Marketing automation or CRM tools (HubSpot, Marketo, Salesforce, etc.).
Strong hands-on experience with: A/B testing/personalization tools (Optimizely, Adobe Target, VWO, etc.).
Strong hands-on experience with: CDP, segmentation, or audience management tools.
Deep understanding of digital measurement and web/ecommerce analytics.
Proven ability to partner with Engineering to define requirements, translate business needs into technical specs, and collaborate on custom solutions.
Familiarity with HTML, CSS, and JavaScript basics for effective tag QA.
Strong problem-solving, documentation, and cross-functional communication skills.
Experience leading platform migrations or consolidations.
Ability to speak, read and write fluently in English is required.
MUST BE physically located in the United States while performing this job.

Responsibilities

Design, build, and maintain integrations across our MarTech stack (e.g., MAP/automation platform, CDP/segmentation tools, analytics platforms, tag manager, consent tools, etc).
Ensure MarTech platforms are properly configured to support campaigns, audience targeting, personalization logic, and ecommerce experiences.
Manage the technical health of all website properties including naming conventions, folder structures, permissions, governance rules, and process documentation.
Partner with IT to maintain integrations between website, ecommerce systems, CRM, analytics platforms, and the data warehouse.
Support platform enhancement projects (upgrades, new features, cross‑system integrations, migrations, vendor implementations).
Define and govern lead definitions, lifecycle stages, SLAs, routing rules, and qualification criteria.
Proactively identify opportunities for automation, efficiency, and improved operational workflows within the stack.
Own QA protocols for all marketing system changes, ensuring accurate data capture, tagging, and end‑to‑end functionality.
Monitor lead generation sources to ensure accurate capture, tagging, and routing into CRM and marketing automation systems.
Maintain end-to-end visibility of lead flow across MarTech, website forms, integrations, and CRM systems.
Collaborate closely with Sales Operations to validate lead assignment rules, scoring logic, and routing workflows.
Identify and resolve issues affecting lead delivery, such as form failures, API/integration outages, duplicate record creation, or data sync delays.
Provide reporting on lead volume, quality, conversion velocity, and funnel performance to support sales forecasting.
Proactively audit lead processes and implement QA checks to prevent data loss or routing errors.
Own and maintain the marketing data tracking strategy—including event schemas, ecommerce tracking, funnel definitions, and cross‑device attribution logic.
Oversee tagging across marketing channels and website properties via the tag manager: event tags, pixels, triggers, conversions, and testing.
Establish and enforce UTM governance, campaign taxonomy, and naming standards to ensure consistent measurement across teams.
Work closely with analytics counterparts to maintain accurate dashboards and connect marketing data to ecommerce & leads performance KPIs.
Monitor data quality issues (duplicate records, missing values, failed integrations, lagging syncs) and lead remediation.
Ensure compliance with privacy regulations regarding data capture, consent tracking, and PII handling.