Marketing Operations Manager

Stord

9d

About The Position

This is an opportunity to own the marketing operations function at a high-growth B2B SaaS company. Reporting to the Director of Revenue Operations, the Marketing Operations Manager will build and run Stord’s marketing operations infrastructure end-to-end — from HubSpot platform architecture and data hygiene to attribution reporting, lead routing, and full-funnel pipeline visibility. You will have the autonomy to define what best-in-class looks like and the ownership to build toward it. This is a hands-on role for someone with a clear point of view on what a well-run HubSpot instance looks like, exec-level presence to manage cross-functional relationships, and the independence to execute without waiting to be directed. You will work closely with Demand Generation, Customer Marketing, and Sales to ensure every program is properly instrumented, every lead is handled correctly, and leadership has the data they need to make good decisions.

Requirements

• 4+ years of marketing operations experience in a B2B SaaS or tech-enabled environment, with expert-level HubSpot platform ownership as the clear centerpiece of your background
• Expert HubSpot proficiency across workflows, sequences, lead scoring, lifecycle management, custom objects, reporting, and integrations; HubSpot Marketing Hub, Sales Hub, and/or Operations Hub certifications strongly preferred
• Solid Salesforce experience: able to build reports, maintain data, work with Salesforce Campaigns for attribution and pipeline tracking, and support basic workflow needs without a dedicated admin; Salesforce Administrator certification a plus
• Hands-on experience with marketing attribution: multi-touch modeling in Salesforce, UTM management, Google Analytics, and paid search/advertising reporting — with a clear understanding of how HubSpot data feeds SFDC attribution
• Demonstrated ability to assess and clean up a messy HubSpot instance: audit, prioritize, and execute a governance plan independently
• Strong understanding of underlying data structures and object relationships across HubSpot and Salesforce — how data should flow, where it breaks, and how to fix it
• Clear communicator with exec presence: able to manage cross-functional relationships and present data and recommendations confidently to Marketing and Sales leadership
• High ownership mentality: comfortable operating independently, defining structure where it doesn’t exist, and driving outcomes without waiting to be directed

Nice To Haves

• Experience connecting Salesforce to Google Sheets for flexible, stakeholder-friendly reporting
• Familiarity with GTM enrichment and sales tools such as Clay, Apollo.io, Nooks, or LinkedIn Sales Navigator
• Familiarity with BI tools; experience with Omni specifically is a bonus
• Prior experience in ecommerce, logistics, fulfillment, or commerce-adjacent technology

Responsibilities

• Own HubSpot day-to-day as the primary admin: workflows, lifecycle stages, lead scoring, segmentation, list management, forms, and campaign operations
• Architect and maintain the HubSpot instance with a clear vision of what best-in-class looks like — including how data flows between HubSpot, Salesforce, and the broader GTM stack
• Build and maintain marketing automation and nurture sequences in close partnership with the Demand Generation and Customer Marketing teams
• Own web form creation, lead capture configuration, and seamless lead routing logic to ensure every inbound lead is handled correctly and attributed accurately
• Take ownership of database health: enrichment, deduplication, suppression, and compliance with data privacy requirements
• Assess the current HubSpot instance, identify gaps and inconsistencies, and build a structured plan to clean and maintain a well-governed database
• Establish and enforce data standards across HubSpot and Salesforce to prevent quality issues before they affect reporting or operations
• Own multi-touch attribution modeling in Salesforce, using Salesforce Campaigns to track marketing influence and campaign contribution to pipeline and closed revenue — with HubSpot feeding clean, well-tagged data in
• Manage UTM structure, tracking parameters, and campaign tagging in HubSpot to ensure consistent, clean data flows into Salesforce for accurate attribution from first touch through closed won
• Build and maintain reporting infrastructure for paid search, advertising performance, and marketing-sourced pipeline using HubSpot, Google Analytics, and connected ad platforms
• Develop and maintain dashboards for weekly, monthly, and quarterly GTM reviews; support pipeline reporting and forecasting as priorities dictate
• Manage integrations between HubSpot and Salesforce, ensuring clean, reliable data flow and field alignment between systems
• Maintain Salesforce data integrity in partnership with the Director of Revenue Operations, including pipeline hygiene, field validation, and basic workflow support
• Identify gaps or inefficiencies in the GTM tech stack and bring forward practical recommendations; manage enrichment and automation tool integrations as needed

Benefits

• equal opportunity employer
• value diversity at our company
• do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status
• participates in E-verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed