Marketing Operations

Fieldguide

About The Position

We're looking for a Marketing Operations Manager who's sharp with HubSpot and instinctively reaches for AI tools to work faster and smarter. This isn't a role where you'll do everything manually just because that's how it's been done. We expect you to actively use AI, whether that's LLMs, copilots, automation platforms, or even vibe coding lightweight tools, to accelerate ops work and deliver better outcomes. As the Marketing Operations Manager, you will focus on the North American market on the Marketing team while working closely with Sales team members. Your mission is to optimize the execution, tracking, and reporting of marketing campaigns. This role will handle the coordination and execution of online and offline marketing campaign operations and communication with all stakeholders. Execution and prioritization with accuracy and timeliness are crucial for this position.

Requirements

5+ years in a B2B SaaS Marketing Ops role in a small to medium company that is scaling.
Proven experience building marketing campaign assets (emails, forms, landing pages, lists) and workflows in HubSpot as a Marketing Operations professional.
Proficiency in all areas of HubSpot at the Enterprise level (Marketing Hub Enterprise, CRM Hub Enterprise, and Operations Hub).
Working knowledge of HTML, advanced data analysis, and dashboarding skills.
You have a track record of building sustainable, automated solutions for time-consuming, repetitive tasks.
Strong command for using AI tools (LLMs, copilots, low-code/no-code AI platforms) as part of your daily workflow. You don't need to be an engineer, but you should naturally reach for AI to solve problems and aren't waiting for permission to experiment.
You have a very good knowledge of B2B software marketing methodologies.
You are a resourceful and creative problem-solver, with strong analytical skills and high attention to detail.
Ability to work in a fast-paced environment and respond to requests promptly.
Strong analytical skills with the ability to derive insights from data.
Excellent communication and collaboration skills.

Nice To Haves

Experience with Clay, N8N, Apollo.io, Influ2, Monday.com and others.

Responsibilities

Build HubSpot marketing campaigns, emails, webinars, forms and registration pages and workflows following best practices and team policies.
Build and maintain lead scoring and routing systems that keep the top of funnel healthy and ensure clean, timely handoffs to BDRs.
Maintain and use integrations within HubSpot to support Marketing and Sales.
Manage data integrity within HubSpot to ensure accurate and up-to-date information across teams.
Improve email deliverability and sending practices to ensure appropriate contact frequency.
Ensure compliance with applicable data management regulations in marketing operations.
Implement and verify correct tracking and attribution processes.
Collaborate with Marketing to design, test, and optimize multi-channel campaigns.
Support channel owners with list uploads and enrichment, data hygiene, asset creation, campaign execution, and operational tasks.
Partner with the Data team for accurate and relevant data flow from HubSpot to other platforms for reporting.
Identify and implement opportunities to use AI tools across marketing operations workflows to reduce manual effort, improve speed, and increase quality of output.
Document marketing and sales operations processes in Notion and track project involvement on Monday.com.