Marketing Operations Manager - Eataly Toronto

Eataly North America•Toronto, ON

15d•CA$85,000•Onsite

About The Position

The Marketing Operations Manager supports the planning and execution of the marketing strategy at the store level for all Canada locations, not limited to: events, education, community relations, and campaign management. Reports directly to the Area Director of Store Operations and reports functionally to the Director of Marketing. Manages the Area Marketing Coordinator, Events & Education Manager, and in-store Marketing teams.

Requirements

Bachelor’s Degree in Business or Marketing preferred
Strong people skills with prior experience managing a team
5+ years of experience in marketing
Experience in the food and beverage industry preferred
Knowledge of Italian cuisine and culture preferred
Exceptional verbal and written communication skills and relationship-building skills
Excellent problem-solving and business management skills
Knowledge of and contacts in the food industry
Project management skills
Organizational and time management skills

Responsibilities

Partners with Corporate Marketing and Store Directors to execute a comprehensive marketing strategy designed to drive awareness, traffic and sales
Collaborates with the corporate Marketing Team to understand the national marketing programs and develop related local marketing activities, in addition to store-specific initiatives and projects
Ensures the defined strategies and initiatives are correctly executed at the store level according to the agreed upon timelines, budgets and goals
Ensures in-store communication is up to standards and follows the brand guidelines
Utilizes the tools and systems provided to produce in-store signage (events materials, campaign posters) and oversees in-store installations
Supports the creation of store-related social media images when needed
Manages the store Events teams: hires, assigns, schedules, trains, motivates, submits payroll and evaluates
Works with the Events Team, store teams and Corporate Marketing Team to define events calendar, plan and execute in-store, off-site, public and private events
Works with corporate Communications Team to ensure events and initiatives are properly promoted and communicated by providing needed details and content
Manages relationships with celebrity chefs, business partners, producers, local organizations and local authorities
Analyzes performance and reports progress to senior leadership on a weekly basis
Keeps track of marketing spent on provided system, staying within defined budget
Performs other duties as required or assigned