Marketing Operations Lead

We're looking for a Marketing Operations Lead to scale our go-to-market machine. You’ll be a key partner to the go-to-market leadership team, owning the infrastructure that powers our top-of-funnel outreach to find, nurture, and qualify marketing leads, and ensure a smooth handover to our sales team. You drive insights and manage the performance of our campaigns, and work with partners across Marketing and Sales to improve our strategy and accelerate the conversion of quality leads into revenue.

• Drive a culture of measurement and process rigor within Coda's marketing functions
• Build and operate marketing tools and platforms for seamless integration with other systems
• Be the subject matter expert on marketing technology
• Evaluate the efficiency of marketing programs and campaigns by monitoring key metrics and lead flow
• Provide insights and suggestions to enhance marketing initiatives
• Regularly evaluate and enhance marketing procedures to increase efficiency, scalability, and teamwork
• Ensure go-to-market teams are in sync with processes and initiatives for outstanding lead management
• Partner with Marketing and Sales teams to develop and shape go-to-market strategy

• 5+ years of industry experience with B2B marketing strategies and marketing automation tools, preferably Marketo
• Specific experience building, tracking, and managing performance of B2B SaaS marketing campaigns
• Experience with routing, enrichment, and outreach tools such as LeanData, Clearbit, and Outreach
• Ability to solve problems by analyzing both quantitative and qualitative data and make informed decisions based on the findings
• Experience with lead scoring, MQL conversion, campaign reporting, and campaign flows

• Highly competitive cash compensation, equity, and benefits
• Medical, Dental, Vision and Life Insurance
• 401k
• Optional Remote or in-office work
• Commuter Benefits
• Cell & Internet Subsidy
• Lunch Subsidy
• Fitness Subsidy
• Parental Leave
• Annual Educational Stipend