Marketing Operations & Data Manager (Remote)

Cyclops•Miami, FL

7d•Remote

About The Position

Cyclops offers all the benefits of other leading stablecoin platforms by fully integrating them, while complementing their weaknesses. We are hiring a Marketing Operations & Data Manager to drive improved execution and outcomes across the marketing function — digital presence, every conference, and every interaction with the payments ecosystem. You will play a key role in getting Cyclops to the #1 position when payments companies work on stablecoin solutions. To be qualified, you must be a payments industry pro, who understands how these companies operate inside and out, from their partnerships and geographic foci, to their internal processes for decision-making and product development. You will be responsible for looking at the marketing function holistically and ensuring that strategy and execution are always aligned with the mission and delivered on time.

Requirements

Payments industry knowledge: understanding of PSPs, orchestrators, acquirers, PayFacs, and ISOs, and their marketing/buying behavior.
Understanding of the B2B payments conference ecosystem and how to measure ROI from events like Money20/20, ETA TRANSACT, MPE, Sibos, Nacha, MRC, PayExpo.
Experience with payments industry data (transaction volume metrics, processing economics, terminology in payments press/analyst coverage).
Understanding of what makes a payments company's digital presence credible to a technical B2B buyer.
Worked at a payments orchestrator, PSP, network, acquirer, PayFac, or a platform serving payment companies.
Strong data and analytics skills; comfortable with Semrush, Google Analytics, HubSpot, and Excel modeling.
SEO and AIO experience in a B2B context, including keyword strategy, content performance tracking, technical SEO audits, and rank monitoring.
Experience with marketing automation platforms (HubSpot, Marketo, Pardot, or equivalent) and their connection to CRM.
Understanding of funnel stages and attribution modeling; ability to build and defend multi-touch attribution models.
Project management discipline; ability to own multiple workstreams, hit deadlines, and communicate blockers.
Strong written communication skills; clear and direct documentation, briefings, and presentations.

Nice To Haves

Marketing operations generalists with no payments context.
Primarily report consumers rather than report builders.
Analytics experience limited to social media or consumer marketing metrics.
Candidates who treat SEO as a set-and-forget function.

Responsibilities

Build and maintain dashboards that track pipeline contribution, CAC, LTV, conversion rates, campaign performance, and channel attribution.
Build the measurement framework for our conference and event investments, including cost per meeting, pipeline generated per event, sponsor ROI, and post-event attribution.
Own the selection, implementation, and integration of marketing tools, including CRM hygiene, MAP configuration, attribution modeling, and lead routing.
Own the data layer of our organic search strategy, including keyword tracking, content performance, backlink analysis, technical SEO auditing, and ranking monitoring.
Monitor and measure how Cyclops appears in AI-generated search results (Perplexity, ChatGPT, Gemini, etc.), build a framework for tracking AI citation frequency, and develop playbooks to improve our presence.
Own the operations of marketing campaigns with clients and partners.
Build and maintain target account lists, intent signal monitoring, and ABM measurement specific to the payments infrastructure buyer.
Track competitor digital presence, search share, and content performance, and produce regular intelligence briefings for the marketing and leadership team.