Marketing Operations & Data Manager (Remote)

Cyclops•Miami, FL

8d•Remote

About The Position

Cyclops is hiring a Marketing Operations & Data Manager to drive improved execution and outcomes across the marketing function, including digital presence, conferences, and interactions within the payments ecosystem. This role is crucial for positioning Cyclops as the leading stablecoin solution for payments companies. The ideal candidate will have a deep understanding of the payments industry, including how companies operate, their decision-making processes, and product development. This individual will be responsible for a holistic view of the marketing function, ensuring strategy and execution align with the company's mission and are delivered on time.

Requirements

Payments industry pro with a deep understanding of how companies operate, their partnerships, geographic foci, internal processes for decision-making, and product development.
Strong data and analytics skills; comfortable with Semrush, Google Analytics, HubSpot, and Excel modeling.
SEO and AIO experience in a B2B context, including ownership of keyword strategy, content performance tracking, technical SEO audits, and rank monitoring.
Experience with a Marketing Automation Platform (MAP) like HubSpot, Marketo, or Pardot, and understanding its connection to a CRM.
Understanding of funnel stages and attribution modeling; ability to build and defend multi-touch attribution models.
Project management discipline with the ability to manage multiple workstreams, meet deadlines, and communicate blockers.
Strong written communication skills for clear and direct documentation, briefings, and presentations.
Experience working at a payments orchestrator, PSP, network, acquirer, PayFac, or a platform serving payment companies.

Nice To Haves

Understanding the difference between a PSP, an orchestrator, an acquirer, a PayFac, and an ISO, and how their marketing and buying behavior differs.
Knowledge of the B2B payments conference ecosystem, including key events like Money20/20, ETA TRANSACT, MPE, Sibos, Nacha, MRC, PayExpo, and how to measure ROI from them.
Experience with payments industry data, such as transaction volume metrics, processing economics, or terminology found in payments press and analyst coverage.
Understanding of what makes a payments company's digital presence credible to a technical B2B buyer, and how it differs from a consumer fintech brand.

Responsibilities

Marketing analytics and reporting: build and maintain dashboards to track pipeline contribution, CAC, LTV, conversion rates, campaign performance, and channel attribution.
Event and field marketing analytics: build the measurement framework for conference and event investments, including cost per meeting, pipeline generated per event, sponsor ROI, and post-event attribution.
Marketing tech stack: own the selection, implementation, and integration of marketing tools, including CRM hygiene, MAP configuration, attribution modeling, and lead routing.
Digital presence and SEO: own the data layer of the organic search strategy, including keyword tracking, content performance, backlink analysis, technical SEO auditing, and ranking monitoring, with an understanding of AI's impact on search.
AIO and GEO tracking: monitor and measure Cyclops' appearance in AI-generated search results, build a framework for tracking AI citation frequency, and develop playbooks to improve presence.
Partner campaign operations: own the operations of marketing campaigns with clients and partners.
Account-based marketing (ABM) infrastructure: build and maintain target account lists, intent signal monitoring, and ABM measurement specific to the payments infrastructure buyer.
Competitive and market intelligence: track competitor digital presence, search share, and content performance, producing regular intelligence briefings.