Marketing Operations Contractor (Marketo)

Shift Paradigm

12d•Remote

About The Position

As a Marketing Operations Contractor with Marketo expertise, you'll operate at the intersection of MOPs process advisory for B2B organizations and a hands-on Adobe Marketo expert. You’ll work directly with our clients to guide them in making scalable process, workflow and performance reporting decisions, then own the build, optimization, and governance of marketing automation programs. You'll help clients translate lead management strategy into working Marketo architecture — from segmentation and scoring to integrations and reporting. You'll drive measurable improvements in database health, campaign performance, and lead-to-revenue process efficiency. You will help them implement and fine tune their attribution reporting via Marketo Measure. This role blends technical Marketo depth with consulting instincts: you'll need to listen, diagnose, and build, often in the same conversation, to deliver exceptional outcomes for our clients.

Requirements

6+ years of marketing operations experience, with deep hands-on Marketo implementation and optimization for B2B businesses
Experience gained within a consulting/agency environment at some point in your career (RevOps or marketing ops consulting, in-house MOPs roles with significant Marketo ownership, or a mix of both)
Marketo Certified Practitioner or Certified Solutions Architect required
Demonstrated experience implementing and optimizing Marketo Measure instances including guiding clients through configuration decisions and attribution model selection
Demonstrated experience with Marketo's new email editor, Salesforce CRM integration, workspaces/partitions, and segmentation builds
Experience with third-party tool integrations such as webinar platforms, data enrichment tools, and intent data platforms (6sense or similar)
Experience configuring and troubleshooting Marketo to Salesforce native connector and advising on Salesforce CRM sync user setup
Working knowledge of Marketo campaign sync and ability to advise on channel & tag alignment to Salesforce campaigns to facilitate campaign and people performance reporting
Strong grasp of lead management processes — lead scoring, routing, lifecycle stages — and the ability to advise clients on best practices
Ability to translate strategic recommendations into precise, working Marketo configurations
Sharp analytical skills for campaign performance reporting and database health diagnostics
Comfortable working across multiple client environments and instances simultaneously
Client-facing, professional, and confident presenting recommendations directly to stakeholders
Self-starter who takes ownership without needing heavy oversight
High attention to detail, particularly around data integrity and build accuracy
Curious and proactive about keeping up with Marketo's evolving feature set and roadmap
Strong problem-solver who enjoys diagnosing root causes, not just symptoms
Open and eager to learn SH/FT's implementation approach and methodology
Current US or Canada work authorization

Responsibilities

Design, build, and optimize Marketo programs, campaigns, and assets for B2B clients, including the new email editor, landing pages, and forms
Architect and maintain workspaces, partitions, and lead scoring/segmentation models aligned to each client's lead management strategy
Integrate and manage the native Marketo <> Salesforce CRM connector, ensuring clean field mapping, setting up SFDC sync users, sync health, and lead routing logic
Configure and maintain third-party integrations, including webinar platforms, data enrichment tools, and intent data providers (e.g., 6sense)
Build and maintain reporting on campaign performance, funnel velocity, and database health, surfacing actionable insights to clients and internal teams
Implement and optimize Marketo Measure for clients to improve attribution reporting.
Advise on Marketo to Salesforce campaign sync including Salesforce CRM campaign hierarchies for campaign reporting efficacy
Conduct regular database health checks, identifying and resolving data quality, deliverability, and hygiene issues
Partner with client stakeholders to diagnose lead management process challenges and recommend solutions, then translate those recommendations into tangible Marketo builds
Stay current on Marketo's product roadmap and platform evolution, proactively identifying opportunities to bring new features to client engagements
Serve as a client-facing MOPs expert across multiple accounts, balancing hands-on execution with strategic guidance