Field Marketing Contractor

Check Point Software Technologies•Boston, MA

7d•Remote

About The Position

Lead field marketing efforts for an assigned region. Work in close alignment with the sales team to define and execute effective plans. Create lead generation programs to grow sales pipeline with an emphasis on net new customers. Cooperate with Product Marketing Managers and other Marketing peers to create programs supporting product launch plans and roadmap as well as regional field sales needs. Work closely with Channel Account Managers to create and execute annual marketing plans that will drive partner’s Check Point business. Manage channel co-op for your region. Measure and report out on all campaign results and ROI. Utilize metrics to recommend future plans and programs based on results. Work together with the Americas marketing team and the wider marketing team on special projects and key programs including ABM. Work closely with the regional sales leadership and sales team across the region to target named accounts and promote brand awareness. Use of intelligence to invite key decision makers to attend webinars, live meetings and events to drive attendees per event in the US. Develop event series to increase pipeline within current customers. Arrange speaking engagements at executive level events.

Requirements

5+ years of experience in running regional field marketing.
Experience with physical and virtual events.
Experience with campaign management.
Understanding of digital marketing.
Execution-focused mindset.
Ability to effectively manage multiple activities at once without sacrificing quality.
Extreme organizational skills including budget management.
Ability to maintain all sales-facing and customer-facing communication channels (i.e. Salesforce.com and checkpoint.com/events).
Ability to forge and maintain strong working relationships at all levels within your region’s field sales, channel and marketing teams.
Deep understanding of how to maximize channel partnerships and how to best leverage our channel and technology partners to achieve our joint goals.
Must be eligible to work in the US without sponsorship from an employer now or in the future.

Responsibilities

Lead field marketing efforts for an assigned region.
Define and execute effective plans in close alignment with the sales team.
Create lead generation programs to grow sales pipeline with an emphasis on net new customers.
Cooperate with Product Marketing Managers and other Marketing peers to create programs supporting product launch plans and roadmap as well as regional field sales needs.
Work closely with Channel Account Managers to create and execute annual marketing plans that will drive partner’s Check Point business.
Manage channel co-op for your region.
Measure and report out on all campaign results and ROI.
Utilize metrics to recommend future plans and programs based on results.
Work together with the Americas marketing team and the wider marketing team on special projects and key programs including ABM.
Work closely with the regional sales leadership and sales team across the region to target named accounts and promote brand awareness.
Invite key decision makers to attend webinars, live meetings and events to drive attendees per event in the US.
Develop event series to increase pipeline within current customers.
Arrange speaking engagements at executive level events.