Industry Marketing Contractor

SAS•Cary, NC

2d•Hybrid

About The Position

The Global Industry Marketing Team seeks an execution-focused Industry Marketing professional with experience in marketing strategy, content strategy, thought leadership, stakeholder management, and operational excellence. This is a contract role with a six-month duration.

Requirements

Bachelor’s degree in Business, Marketing, Communications, or related field.
Typically requires five years of experience in Marketing, Sales, Consulting or related function in the technology industry, preferably in product marketing (experience in a specific domain industry, technology, or solution directly related to the area of assignment may be used to satisfy this requirement).
Experience building content strategies aligned to sales stages and the buyer’s journey.
Proven ability to use analytics and insights to guide content decisions and measure impact.
Equivalent combination of related education, training and experience may be considered in place of the above qualifications.
Building Partnerships - Developing and leveraging relationships within and across work groups to achieve results, managing commitments, schedules, and deadlines.
Business Acumen - Using one’s knowledge of economic, financial, market, and industry trends to understand and improve individual, work group, and/or organizational results; using one’s understanding of major business functions, industry trends, and own organization’s position to contribute to effective business strategies and/or tactics
Communication - Conveying information and ideas clearly and concisely to individuals or groups in an engaging manner that helps them understand and retain the message; listening actively to others
Ability to articulate/translate product and service capabilities into the customer issue context.
Ability to identify key target audiences and, from them, create necessary personas who influence the buying decision.
Ability to map product/portfolio and customer business pains into product marketing plans.
Strong writing skills, including the ability to translate technical information into simple, audience-appropriate language.

Responsibilities

Develop and execute compelling messaging, value propositions, and thought leadership content aligned to the Public Sector and Health Care & Life Sciences industry and solutions priorities.
Support strategic marketing initiatives for key solutions and industry programs, partnering across product marketing, sales, and marketing teams.
Plan and execute webinars, community events, podcast programs, and stakeholder engagement activities.
Assess customer journey content, identify gaps, and drive content creation and optimization efforts.
Collaborate with cross-functional teams to maintain strategic marketing plans, content roadmaps, and business priorities.
Champion content reuse, AI adoption, automation, and process improvements to increase marketing efficiency and impact.
Manage ad hoc marketing requests and projects while ensuring alignment with high-priority business objectives.
Measure program effectiveness and use insights to continuously improve marketing outcomes.
Ensure all applicable security policies and processes are followed to support the organization's secure software development goals.
Coordinate, manage, and maintain the ongoing thought leadership plan aligned to our business units.
Support the planning, coordination, and execution of Sales & Marketing “Connect” calls, including agenda development, speaker alignment, and session flow
Embrace curiosity, passion, authenticity and accountability. These are our values and influence everything we do.