Industry Marketing Specialist

Eide Bailly LLP•Minneapolis, MN

1d•Remote

About The Position

This role involves developing and executing industry-specific marketing plans, aligning strategies with firmwide priorities, and contributing to integrated marketing campaigns. The specialist will analyze market data, collaborate with Go-to-Market teams, and support thought leadership and event management. Key responsibilities include managing industry sponsorships, leading webinar planning, creating marketing materials, and overseeing industry marketing budgets to ensure timely and quality project execution within deadlines and budgets.

Requirements

Bachelor’s degree in marketing, communications, business or a related field required; or equivalent experience
Minimum of 5+ years of business-to-business marketing experience, preferably in a professional services firm.
Excellent interpersonal and client service skills.
Strong organizational/follow-up skills and attention to detail.
Knowledge and understanding of key marketing principles, concepts, tactics and the functional roles within the marketing team.
Ability to work on multiple projects and meet deadlines by setting priorities with work projects.
Proficient with computers, Microsoft Office (Word and Excel) and can use various software packages, such as Microsoft Dynamics CRM
Strong communication skills, both written and verbal.
Team-focused mindset, with the ability to build rapport and relationships with colleagues.
Must be authorized to work in the United States now or in the future without visa sponsorship.

Responsibilities

Consulting with marketing team members and industry stakeholders to develop and execute industry-specific marketing plans, including both brand awareness and lead generation initiatives.
Aligning industry marketing strategies with firmwide priorities, tailoring approaches to meet the unique needs of each industry.
Contributing ideas and supporting the execution of creative, integrated marketing campaigns across inbound and outbound channels.
Assisting with campaign performance tracking, measurement, and follow-up to inform future strategy.
Analyzing market and campaign data to provide insights and recommendations.
Collaborating with the Go-to-Market team to deliver industry campaigns and support service line and regional priorities.
Working with partners, managers, and research professionals to build target lists, understand competitors, and deepen knowledge of target clients.
Supporting thought leadership efforts by identifying speaking opportunities and coordinating related logistics.
Managing industry sponsorships and coordinating event logistics for seminars, conferences, and tradeshows with internal teams.
Leading the planning and execution of industry webinars, including scheduling, stakeholder coordination, content development, communications, and attendee tracking.
Assisting with the creation and distribution of industry-specific marketing materials, including collateral, emails, presentations, and other campaign assets.
Managing industry marketing budgets, including annual planning, ongoing tracking, and monthly review to ensure alignment with priorities and spend.
Ensuring timely, accurate execution of projects while maintaining deadlines, budgets, and quality standards.