Adobe Marketo Sr Developer

Capgemini•Atlanta, GA

5d•$67,733 - $108,811•Onsite

About The Position

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.

Requirements

9+ years in marketing automation, with at least 3+ years in Marketo architecture and leadership roles.
Expertise in Marketo configuration, API integrations, and CRM systems.
Strong understanding of lead lifecycle, scoring, and nurturing.
Proficiency in data governance and marketing analytics.

Nice To Haves

Marketo Certified Solutions Architect or Expert preferred.
Experience with Adobe Experience Manager (AEM) and Salesforce CRM.
Knowledge of HTML/CSS for email and landing page customization.
Strong communication and stakeholder management skills.

Responsibilities

Design and implement scalable Marketo architecture aligned with business goals.
Develop integration strategies with CRM (Salesforce/Dynamics), CMS (AEM), and other Martech platforms.
Establish data governance, lead scoring, and revenue cycle models.
Build and manage campaigns, workflows, landing pages, and forms in Marketo.
Oversee A/B testing, segmentation, and personalization strategies.
Ensure compliance with email deliverability and data privacy standards.
Customize Marketo using APIs, custom objects, and advanced configurations.
Conduct audits and performance reviews to optimize system efficiency.
Provide technical guidance and best practices to marketing and sales teams.
Develop dashboards and reporting frameworks for campaign performance.
Analyze data to improve lead nurturing and conversion strategies.