About The Position
Juvare is seeking a responsive, detail-oriented Marketing Operations Specialist with strong Adobe Marketo expertise to support campaign execution, marketing automation, reporting, and ongoing platform maintenance. This part-time role is ideal for someone who can translate marketing needs into reliable, well-designed programs that connect Marketo and Salesforce, maintain accurate tracking, and support timely campaign delivery.
Requirements
- Demonstrated hands-on experience administering and building campaigns in Adobe Marketo Engage.
- Strong knowledge of Marketo smart campaigns, lists, forms, landing pages, email programs, nurture streams, and reporting.
- Experience with Marketo and Salesforce integration, including campaign reporting and lead/data management.
- Experience implementing and troubleshooting UTM tracking.
- Ability to work independently, manage competing requests, and communicate clearly about status and timelines.
- High attention to detail, particularly around links, forms, data, reporting, and campaign QA.
Nice To Haves
- Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- WordPress, including basic page updates and marketing form or tracking implementation.
- Experience supporting B2B SaaS or technology marketing teams.
Responsibilities
- Build, manage, and optimize Adobe Marketo programs, including email campaigns, landing pages, forms, smart campaigns, and operational workflows.
- Create and maintain drip and nurture campaigns, including segmentation, lead scoring, routing, and campaign progression.
- Implement approved email and landing-page design templates in Marketo, ensuring they are on-brand, mobile-responsive, and rendered correctly across major email clients.
- Support Marketo-to-Salesforce integration and reporting, including campaign attribution, lead lifecycle reporting, data quality, and follow-up visibility.
- Create and maintain UTM tracking standards across campaigns, channels, links, and forms to support accurate reporting.
- Help troubleshoot campaign, form, Salesforce sync, and tracking issues.
- Maintain organized program structures, naming conventions, tokens, templates, and documentation within Marketo.
- Recommend practical improvements to campaign automation, reporting, and marketing operations processes.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Part-time
Career Level
Mid Level
Education Level
No Education Listed
