Specialist, ABM Platform Operations (Demandbase, Marketo)

Teleperformance•Concordia, IN

1d•$60,000 - $70,000•Remote

About The Position

Keep TP's account-based marketing platforms built to standard, documented, and verified so campaigns launch clean and the data behind them holds up in reporting. This role owns the operational integrity of Demandbase, the DB1 Sales rollout, and LinkedIn campaign operations — the systems that let marketing prove what it produced. This position is 100% work at home. While this position will be working from home, this candidate must be located within the US and Canada and be eligible to work in the US and Canada without sponsorship.

Requirements

1–3 years of hands-on ABM or marketing operations platform experience, or a strong recent graduate with demonstrable platform exposure.
Hands-on build experience in Demandbase preferred. 6sense, Terminus, or HubSpot operations experience transfers directly and is fully acceptable.
Certified in marketing and sales platforms — Demandbase certification preferred; Marketo, Salesforce, or comparable marketing automation certification a strong plus.
AI background — working knowledge of Gemini, Claude, and OpenAI, and a demonstrated habit of using them to move faster on operations work: list building, documentation, QA, and analysis.
Working knowledge of CRM data structures — Salesforce objects, campaign members, lead versus contact.
Fluency with UTM and campaign-code conventions and why they matter downstream.
A demonstrated documentation habit. Candidates should be able to produce a runbook or SOP they have written.
Detail orientation over speed. This role is judged on whether the build is correct, not how fast it shipped.
Fluency in English required.

Nice To Haves

Basic reporting fluency — Salesforce reports and dashboard reading.
Intent-data familiarity and experience working with account tiering models.
Exposure to a B2B services or technology environment with a long sales cycle.

Responsibilities

Build and QA audiences, segments, account lists, keyword intent sets, and journey stages to the documented standard, verifying each before launch.
Configure orchestration — trigger logic, suppression rules, exclusion states — so plays fire correctly against the right audiences.
Own campaign codes and intake: naming conventions, tracking parameters, and requests routed and logged.
Maintain platform documentation. Every build written down and kept current is a core deliverable of this role, not an afterthought.
Monitor configuration drift and correct it before it reaches a live campaign.
Stand up the sales-side pilot: user provisioning, guardrails, onboarding, and support for the pilot group.
Own credit-consumption guardrails and monitor usage so allotments last the pilot period.
Collect and document what works before any wider rollout to the sales organization.
Partner with SDR and BD leadership on adoption, training, and feedback loops.
Build and QA campaigns in Campaign Manager, including audience sync from Demandbase.
Maintain Insight Tag integrity across landing pages and thank-you pages.
Produce performance reporting from Campaign Manager and reconcile against invoiced spend.
Validate list pulls and audience loads against the account universe before activation.
Verify tag and tracking integrity across the landing-page estate in partnership with the web and marketing automation owners.
Supply platform-level engagement, intent, and coverage data into the reporting layer.