Marketing Operations Analyst

Constant Contact • Waltham, MA

14h • Hybrid

About The Position

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!
We're looking for a hands-on Senior Marketing Operations Specialist to own execution and optimization of marketing program initiatives across our international markets, with a primary focus on APAC. This role sits at the intersection of global strategy and regional execution — you'll be a part of the central marketing operations team and partner closely with the International teams to localize, build, and optimize marketing programs that drive customer growth, engagement and retention across diverse markets.
This is a role for someone who thrives in a cross-cultural, fast-moving environment and is equally comfortable executing campaigns with precision to drive growth in international markets.

Requirements

• 3-5 years of hands-on marketing operations experience with SFMC expertise across Email Studio, Automation Studio, Journey Builder, MobileConnect, and Contact Builder.
• Working knowledge of AMPscript and SQL.
• Solid grasp of email deliverability best practices
• Solid understanding of international data privacy and compliance regulations including GDPR, CASL, and APAC-specific frameworks such as PDPA
• Revenue-driven person with a growth mindset.
• Cultural awareness and sensitivity to regional differences in communication, tone, and audience behavior
• Strong communicator, comfortable managing high-volume campaign operations across multiple markets, and across timezones while contributing to longer-term platform improvements.

Nice To Haves

• Salesforce Marketing Cloud certifications
• Experience collaborating with data science teams

Responsibilities

• Manage end-to-end build and deployment of email and SMS campaigns supporting CLM initiatives across international markets, including batch sends and automated journeys. Additionally, initiatives would include localized in-product messaging in partnership with product teams.
• Build and QA dynamic templates using HTML/CSS and AMPscript, configure audience segments via data extensions, and ensure campaigns are localized appropriately for regional audiences while maintaining compliance with local regulations.
• Partner closely with the APAC Regional Head and international marketing stakeholders to understand regional priorities, campaign calendars, and audience nuances.
• Serve as the operational bridge between global marketing infrastructure and regional execution needs, ensuring programs are delivered on time and aligned to local market strategies.
• Configure and manage automated journeys in SFMC Journey Builder supporting key CLM moments — onboarding, engagement, retention, win-back, and renewal — adapted for international audiences.
• Support the ongoing migration from Automation Studio to Journey Builder across international programs.
• Ensure all campaigns adhere to regional data privacy and communication regulations including GDPR, CASL, PDPA, and other applicable frameworks across APAC markets.
• Partner with legal and compliance teams to maintain up-to-date suppression lists and consent management practices across regions.
• Maintain and organize data extensions and audience segments specific to international markets.
• Partner with the data science team to operationalize targeting models adapted for regional audiences and support the development of localized personalization strategies as data capabilities grow.
• Track and report on campaign performance across international markets including deliverability, engagement, and conversion metrics.
• Surface regional insights and optimization opportunities, support A/B testing initiatives, and contribute to a test-and-learn culture across CLM programs.
• Maintain SFMC instance health as it relates to international markets including data extensions, contact list hygiene, consent records, and user access.
• Stay current on platform capabilities and regional feature availability.

Benefits

• health and welfare benefits
• paid leave
• generous paid time off policy
• competitive benefits package that supports the health and well-being of you and your family

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed