Marketing Operations Analyst

Kami•Anywhere in the US, CO

About The Position

As our Marketing Operations Analyst in Revenue Operations (RevOps), you’ll be the data-driven partner aligning marketing, sales, and customer success to drive revenue. Your focus will be to measure, analyze, and optimize the customer lifecycle, particularly in new and expansion revenue outcomes from prospects and buying intent signals identified via marketing data suite. You’ll utilize marketing technology, our Hubspot CRM, and enrichment tools, build dashboards to drive strategic decision making, analyze campaigns, and ensure smooth lead-to-sale handoffs to improve operational efficiency and marketing ROI. This is a hands-on, high-visibility role with direct impact on marketing and revenue outcomes in a fast-growing, international SaaS B2B environment in EdTech.

Requirements

4–8 years of experience in marketing analytics, RevOps, or growth analytics in B2B SaaS (PLG experience is a plus).
Experience across the full customer lifecycle: acquisition, activation, adoption, retention, and expansion.
Proven ability to link marketing activity to pipeline, revenue, and lifecycle outcomes.
Demonstrated experience in managing high-visibility projects with diverse stakeholder groups.
Hands-on with HubSpot, marketing automation workflows, enrichment tooling and BI tools (Hex, Looker, Tableau, Power BI).
Experience contributing to RevOps data models, attribution frameworks, and KPIs.
Comfortable partnering with senior stakeholders and translating data into clear, actionable insights.
Strong understanding of lead management, scoring, routing, and handoffs.
Experience driving consensus, iteration and enablement around lead enrichment and routing dynamics.
Thrives in a fast-moving, international SaaS environment, balancing rigor with pragmatism.

Nice To Haves

SQL skills preferred.
Clay and n8n experience preferred.

Responsibilities

Partner with the VP of Revenue Operations to design, implement, and evolve the RevOps data model for marketing.
Track marketing performance, funnel metrics, and lifecycle outcomes to connect activity to pipeline, revenue, adoption, and expansion.
Ensure consistent definition and application of these key terms and metrics.
Build dashboards, generate insights, and provide recommendations to guide marketing programs and decision-making.
Conduct spotlight analysis to support strategic initiatives, such as segmentation, partnerships, and international market exploration.
Manage lead scoring, routing, and attribution models to ensure high-quality MQLs are delivered to commercial teams at the right time and stage with the right supporting data.
Ensure smooth lead-to-sales handoffs through clearly defined lifecycle stages, SLAs, and feedback loops between marketing, sales, and customer success.
Drive continuous improvement of marketing and RevOps processes.
Identify workflow gaps and implement better processes, automation, and alignment across teams.
Partner with GTM leadership to define and scale repeatable operating models for multi-region growth initiatives.
Configure, connect, and optimize HubSpot and marketing automation platforms.
Ensure clean data, scalable system configuration, and reliable integration across marketing, sales, and analytics tools.