Senior Analyst, Marketing Operations

Morning Consult•New York, NY

2d•$72,100 - $113,400•Hybrid

About The Position

Morning Consult is seeking a Senior Analyst, Marketing Operations to serve as the operational backbone of their marketing technology ecosystem. This role will own the systems, workflows, data, and reporting that connect marketing activity to pipeline outcomes, with HubSpot as the primary platform and Salesforce as the key integration partner. This is a high-impact individual contributor role for someone who takes pride in building reliable systems at scale, partners well across Marketing, Sales, and RevOps, and brings sharp judgment to prioritization. The Business Operations Team is the connective tissue of Morning Consult's revenue organization, owning the systems, processes, and reporting that power the commercial engine and bring structure to ambiguity across Sales, Marketing, Customer Success, and Finance.

Requirements

3–5 years in Marketing Operations, Revenue Operations, or a closely related B2B SaaS or data company role.
Deep, hands-on HubSpot expertise, including designing workflows, lifecycle logic, and scoring models.
Solid grasp of the HubSpot–Salesforce integration; comfortable in Salesforce for reports, record inspection, and joint process work.
Strong dashboard and reporting skills; advanced Excel or Google Sheets for data manipulation and ad hoc analysis.
Familiarity with GA4, Google Tag Manager, and UTM governance.
Experience with ABM and enrichment/routing tools (Clay, ZoomInfo, LeanData).
Working knowledge of GDPR, CCPA, and CAN-SPAM as applied to marketing databases.
AI-native working style, using AI tools to accelerate operational work.
Systems thinker with high attention to detail.
Independent, clear communicator who can translate technical logic for non-technical partners.

Nice To Haves

HubSpot certifications are a strong signal.

Responsibilities

HubSpot Platform Ownership: Serve as the primary HubSpot admin across Marketing, Sales, and Operations Hubs, including configuration, data architecture, user management, and platform health.
Build and maintain automation workflows, lifecycle stage logic, lead scoring, nurture sequences, and list segmentation.
Own data governance: field standards, deduplication, database hygiene, and compliance with GDPR, CCPA, and CAN-SPAM.
CRM Integration & Salesforce Alignment: Own the HubSpot–Salesforce integration, including bidirectional sync, lead routing, MQL/SQL definitions, and attribution.
Monitor integration health and resolve sync failures.
Provide lightweight Salesforce support for field mapping, reports, and RevOps partnership.
Reporting & Dashboards: Design and maintain dashboards in HubSpot and Salesforce covering funnel health, campaign performance, pipeline contribution, and MQL conversion.
Own reporting cadences, providing insight-driven narratives.
Partner with BI and Finance on metric definitions, data sources, and reporting logic.
Campaign & Process Operations: Own the operational layer of campaign execution, including list pulls, workflow QA, email setup, UTM governance, suppression logic, and post-campaign reporting.
Support ABM operations for enterprise accounts using enrichment and routing tools.
Proactively automate manual processes and document workflows and system configurations.
Cross-Functional Partnership: Act as a trusted ops partner to Marketing, Sales, RevOps, and Customer Success, translating business needs into system logic.
Help stakeholders scope requests, assess tradeoffs, and self-serve through training and clear documentation.